CX Goalkeeper with Peter Dorrington - SPECIAL EDITION about the Launch of Anthrolytics

The CX Goalkeeper had a smart discussion with Peter Dorrington. This is a special edition for the launch of Anthrolytics

Peter is an event host & moderator, executive advisor, CX analytics expert, award-winning CX Influencer, and inventor of Predictive Behavioural Analytics (PBA). He is the founder of XMplify and co-founder of Anthrolytics.

We spoke about loyalty, empathy, personalization and the launch of Anthrolytics

My learning during this discussion:

• Customer satisfaction measurements are not always a good indication of loyalty

• There are different measurements methods

• Hyper-personalisation will be a key success factor in future

• In future, it will be possible for a business to express empathy at scale.

Peter contact d ...