Co-op Leader Conversation: Rob Sharkie Group CEO, RuralCO

During the first few weeks of the August 2021 lockdown, we spoke with Rob Sharkie, Group CEO of Ruralco about the co-operative; the current challenges they face and how they're combating these; engagement with their customers/members; and how they are future proofing themselves (particular with Covid in the mix).

Ruralco has a long history of being experts in agriculture and ensuring NZ farming families have the services and solutions they need to excel. Rob has a wealth of knowledge around the sector and the key to a successful co-operative.