"Has Digital Technology Hijacked Communication and Marketing?"

Ask Basia Podcast by Basia Powell

Episode notes

If you are a media, marketing, advertising, communication professional, and you have been in any one of these industries for over 20 years, then you would have experienced the major shift that took place with the emergence of digital technology. Whether you have kept up with the rapid advancements in technology or not, you have to admit that it has made life easier on the workforce, it has saved companies a lot of money in marketing and advertising.

Digital technology has now provided small business owners and corporations with a reliable , affordable, and highly accessible channel to reach potential customers and consumers. Apart from improving the way we do marketing, digital technology has also removed the cost of brick and mortar for many retail businesses. Our store front can now be electronic.Most of all for me, as a business owner, I ... 

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