Episode notes
Alykhan Rehmatullah (https://www.linkedin.com/in/alykhan-rehmatullah-5658ba40/) joins the podcast to talk about the power of video to share the stories of your employees to attract and build trust and loyalty with your candidates.
The resulting theme: Companies can think about recruiting talent differently. Candidates are "shopping" for their next employment experience. How do you get someone to buy? Start by earning their trust. Give candidates access to people like them - other employees. Then let those employees share, authentically, what their employment experience is like. It's unsurprising that this works. Two magic ingredients: reduced uncertainty and increased trust.
Keywords
candidatestrustloyaltyvideoicimsaltru