Episode 7 - Ryan Gravatt
From TV to digital, to inbox, to your mailbox - in 2020 there’s a candidate targeting your vote. To get a perspective on the strategy behind it all, this is part one of a two-part series on the strategy of political messaging with Ryan Gravatt, a pioneer of political digital messaging and CEO of Austin based Raconteur Media.
Ryan shares his insights as we explore the relationship between polling data and messaging, the polarization of parties, the reporter's dilemma, the true cost of a vote, and the 'magic number' of exposures a message needs for retention.
Follow Jamie on twitter @jsimsatl and Ryan @Gravatt and online at www.raconteur.com.
Produced by the WITH/agency. www.thewithagency.com.