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The struggle is real - should I pay or not? Speaking of advertising that is. Or is organic truly better for the constant upheaval the algorithm plays upon our business pages? Yup I'm at it again and I found some coolio stats and discussion on whether or not paid social media will give you the ROI you need. More importantly, will these adverts convert and appeal to your customers and THEIR needs! Whaa haa haaa - I like this one because I was able to go "Oh my gosh - no way" as I was reading through the research. Great take aways.
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