What Am I Pretending Not to Know? | The truths we avoid have the most power to set us free.

We all do it. We look away from the thing we already know, because facing it might require us to change. This week’s One Question explores the psychology of self-deception, the quiet relief that comes from telling yourself the truth, and why naming what you’re pretending not to know is the first step toward freedom.

Through the story of Maya, a client who avoided admitting her marriage was over, my own experience leaving accounting, and a surprising confession from tennis legend Andre Agassi, we’ll explore how pretending not to know drains us, and how honesty with ourselves can open the door to the life we actually want.