{"id":9857,"date":"2024-02-03T15:53:08","date_gmt":"2024-02-03T15:53:08","guid":{"rendered":"https:\/\/rss.com\/blog\/?p=9857"},"modified":"2026-04-23T22:11:42","modified_gmt":"2026-04-23T22:11:42","slug":"ways-to-grow-your-podcast-audience","status":"publish","type":"post","link":"https:\/\/rss.com\/blog\/ways-to-grow-your-podcast-audience\/","title":{"rendered":"3 Surprisingly Effective Ways to Grow Your Podcast Audience"},"content":{"rendered":"\n<p>If you Google \u201c<a href=\"https:\/\/rss.com\/blog\/how-to-grow-my-podcast-audience\/\">how to attract a podcast audience<\/a>,\u201d you&#8217;ll get served with a dizzying array of articles promising anywhere between 11 &#8211; 199 ways of promoting a new podcast. \ud83d\ude32<\/p>\n\n\n\n<p>In most cases, the person searching for and reading these articles will be an independent podcaster who is typically writing, recording, editing, and promoting their own podcasts.<\/p>\n\n\n\n<p>With so many tasks and responsibilities associated with starting and growing a show, <b>we know your time is limited<\/b>.&nbsp;In this article, we&#8217;ll show you how to use three proven ways to promote your podcast that are both time and cost- effective.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-before-we-get-started\"><span class=\"ez-toc-section\" id=\"before-we-get-started-%e2%80%a6\"><\/span>Before We Get Started &#8230;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It might seem like we\u2019re jumping the gun by talking about promotion before discussing the importance of creating great episodes.<\/p>\n\n\n\n<p>Time and again, listeners have reminded us that content reigns supreme for them. While promotion is important, without the product being airtight, it&#8217;s a moot point.<\/p>\n\n\n\n<p>Here is some essential reading to make sure you\u2019ve got your podcasting basics covered:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If you haven\u2019t already, check out our guide to <a href=\"https:\/\/rss.com\/blog\/thinking-of-starting-a-podcast\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Start a Podcast<\/a>. From equipment to editing, it details what you need to set your podcast up for success. Especially if you think you\u2019re not quite at the stage where you\u2019re ready to promote yet, we\u2019d recommend checking that guide out and coming back here.<\/li>\n\n\n\n<li>Take 9 minutes to read <a href=\"https:\/\/medium.com\/pod-culture\/the-podcast-viability-checklist-fad181414240\" target=\"_blank\" rel=\"noopener\">Nick Hilton\u2019s Podcast Viability Checklist<\/a>. Both new podcasters as well as those that find their audience stagnating can benefit from this checklist that covers hosting, production, and everything in between.<\/li>\n\n\n\n<li>Speaking of podcasters that might want to optimize an existing show, Evo Terra touches on the <a href=\"https:\/\/podcastpontifications.com\/episode\/the-easy-way-to-make-a-great-podcast\" target=\"_blank\" rel=\"noopener\">Easy Way to Make a Great Podcast<\/a>. By plotting tasks on a 2&#215;2 quality vs effort grid, Evo showcases how making a good quality podcast should be easy.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" class=\"lazyload\" data-src=\"https:\/\/rss.com\/blog\/wp-content\/uploads\/2021\/05\/podcast-business-plan-man-typing-1024x683.jpg\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-consider-your-mindset\"><span class=\"ez-toc-section\" id=\"consider-your-mindset\"><\/span>Consider Your Mindset<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In conversations with independent podcasters, the topic of mindset comes up frequently.&nbsp;<\/p>\n\n\n\n<p>So why is your mindset so important? <i data-name=\"Thinking Face thinking\">\ud83e\udd14<\/i><i data-name=\"Thinking Face thinking\"><\/i><\/p>\n\n\n\n<p>Because your mindset controls your attitude, and your attitude will directly influence the volume and quality of work that you do.&nbsp;<\/p>\n\n\n\n<p>Some podcasters look at all the tasks associated with growing a podcast and immediately feel overwhelmed.<\/p>\n\n\n\n<p>Here are two ways to avoid that:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-1-set-a-goal-for-your-podcast\">1. Set a goal for your podcast \ud83c\udfc6<\/h4>\n\n\n\n<p>A quantitative goal, or something you can measure by quantity, gives you something concrete to work towards.&nbsp;<\/p>\n\n\n\n<p>Start with identifying what growth implies to you. Is it more downloads, more followers on social media, etc.? From there, make it more specific by putting actual numbers next to your goals.<\/p>\n\n\n\n<p>For instance: if your goal is getting more listeners make it more specific by adding parameters to it. Answer these questions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How many listeners do I have now?<\/li>\n\n\n\n<li>How many listeners do I want to reach?<\/li>\n\n\n\n<li>In what time frame do I want to accomplish this goal?<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-2-set-aside-time-to-work\">2. Set aside time to work \u23f1\ufe0f<\/h4>\n\n\n\n<p>Before you can block time off on your calendar, you\u2019ll need to understand just how much time you have to work on your show.&nbsp;<\/p>\n\n\n\n<p>Before blocking off time, start by figuring out how much time you actually have to spend on your podcast. From there, set aside time that&#8217;s just for tasks related to promoting and growing your show.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-1-categorize-your-week\"><span class=\"ez-toc-section\" id=\"step-1-%e2%80%93-categorize-your-week\"><\/span>Step 1 \u2013 Categorize Your Week<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A week consists of routine tasks such as eating, sleeping, working out, etc. Start by categorizing what your week consists of. Think of a typical day and what it entails. If you\u2019re working a job apart from podcasting, don\u2019t forget to include time spent on that!<\/p>\n\n\n\n<p>Since routine tasks are likely applicable to most of us, here are some recuring podcasting tasks to get you going:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"podcasting check list\" class=\"lazyload\" data-src=\"https:\/\/rss.com\/blog\/wp-content\/uploads\/2021\/10\/IMG_2681-2-897x1024.jpg\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-2-sign-up-for-a-free-time-measurement-tool\"><span class=\"ez-toc-section\" id=\"step-2-%e2%80%93-sign-up-for-a-free-time-measurement-tool\"><\/span>Step 2 \u2013 Sign up for a Free Time Measurement Tool<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/toggl.com\/\" target=\"_blank\" rel=\"noopener\">Toggl<\/a> is a great (and free) tool for time measurement. After you sign up, you can measure time spent on podcasting activities on Toggl by going to projects and adding a new project called Podcasting.<\/p>\n\n\n\n<p>Now, you can measure the time spent on different podcasting sub-categories on the main page. If you forget to measure time as you\u2019re working on the task, you can also add time later using the manual mode.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"sllv-video -type_youtube\" data-provider=\"youtube\" data-video=\"YyILWl6Z17k\"><a class=\"sllv-video__link\" href=\"https:\/\/youtu.be\/YyILWl6Z17k\" rel=\"external noopener\" target=\"_blank\"><img decoding=\"async\" class=\"sllv-video__media lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Video\" data-src=\"https:\/\/i.ytimg.com\/vi_webp\/YyILWl6Z17k\/sddefault.webp\"><\/a><button class=\"sllv-video__button\" type=\"button\" aria-label=\"Play Video\"><svg width=\"68\" height=\"48\" viewBox=\"0 0 68 48\"><path class=\"sllv-video__button-shape\" d=\"M66.52 7.74c-.78-2.93-2.49-5.41-5.42-6.19C55.79.13 34 0 34 0S12.21.13 6.9 1.55c-2.93.78-4.63 3.26-5.42 6.19C.06 13.05 0 24 0 24s.06 10.95 1.48 16.26c.78 2.93 2.49 5.41 5.42 6.19C12.21 47.87 34 48 34 48s21.79-.13 27.1-1.55c2.93-.78 4.64-3.26 5.42-6.19C67.94 34.95 68 24 68 24s-.06-10.95-1.48-16.26z\"\/><path class=\"sllv-video__button-icon\" d=\"M45 24L27 14v20\"\/><\/svg><\/button><\/div>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-much-time-should-you-spend-promoting\">How much time should you spend promoting?<\/h3>\n\n\n\n<p>We spoke to a few indie podcasters who operate as one-person podcasting teams. They were awesome enough to do the exercise above and actually measure how many hours on a weekly basis they spend on podcasting.<\/p>\n\n\n\n<p>(Thank you&nbsp;<a href=\"https:\/\/www.poddraland.com\/the-pod-broads-a-podcast-about-women-in-podcasting\" target=\"_blank\" rel=\"noopener\">Alexandra Cohl of \u201cThe PodBroads<\/a>\u201d and&nbsp;<a href=\"https:\/\/www.verbaldiorama.com\/\" target=\"_blank\" rel=\"noopener\">Em of \u201cVerbal Diaroma<\/a>.\u201d)<\/p>\n\n\n\n<p>They usually spend about 10-15 hours on podcast creation \u2013 including writing, editing, transcribing, and distribution. A general thumb-rule is to spend as much time promoting as you are creating.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-time-spent-promoting-time-spent-creating\">Time spent promoting =Time spent creating<\/h4>\n\n\n\n<p>So if you are spending 15 hours per week creating, you\u2019d ideally spend 15 hours per week promoting.<\/p>\n\n\n\n<p>If you\u2019re a part-time podcaster or release episodes on a fortnightly basis, the time you\u2019re able to might be less for you and that\u2019s okay! Just as long as you do the time measurement exercise above you can determine how many hours you should aim to spend on podcast promotion.<\/p>\n\n\n\n<p>Since weekly podcasting in the <a href=\"https:\/\/www.edisonresearch.com\/the-infinite-dial-2021-2\/\" target=\"_blank\" rel=\"noopener\">US sits at about 80M<\/a>, we\u2019ll talk weekly here. To keep it inclusive and easy to adapt, we\u2019ll be dividing time by percentage. For instance, when we say 10%, that can imply 10% of 15 hours or 5. As long as it\u2019s not 10% of 0, you\u2019re good.<\/p>\n\n\n\n<p>Let\u2019s get into the three promotional priorities and how much of your time you should be spending on each.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"picture of woman editing a podcast\" class=\"lazyload\" data-src=\"https:\/\/rss.com\/blog\/wp-content\/uploads\/2020\/04\/editing-a-podcast-1024x719.jpg\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-promotional-priority-1-find-your-raving-fans\"><span class=\"ez-toc-section\" id=\"promotional-priority-1-find-your-raving-fans\"><\/span>Promotional Priority 1: Find Your Raving Fans<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><b>Time recommended \u2013 50% of your promo time.&nbsp;<\/b><\/p>\n\n\n\n<p>At <a href=\"https:\/\/rss.com\/blog\/podcast-movement-2021\/\">the Podcast Movement conference<\/a> this year, Edison Research\u2019s SVP Tom Webster shared that podcast creators need to <a href=\"http:\/\/www.insideradio.com\/podcastnewsdaily\/to-be-discovered-edison-s-tom-webster-says-podcasters-need-to-reach-into-new-places\/article_c8b7e27a-f60c-11eb-8ed0-7fab7c703dd4.html\" target=\"_blank\" rel=\"noopener\">focus on the recommendability<\/a> of their podcasts. A recent Edison\u2019s Podcast Consumer Tracking Report showed that 23% listeners discover new shows by recommendations from friends and family.<\/p>\n\n\n\n<p>This is the Pareto principle of podcasting; 80% of your promotion will be done by 20% of your listeners. We recommend spending the majority of your time finding who your raving fans are and learning more about the value your podcast gives them. It\u2019s worth finding out who this 20% is and what matters to them. Those are the people who will recommend your show and that\u2019s the value you want to zero in on.<\/p>\n\n\n\n<p>Start by surveying your existing listeners. It doesn\u2019t matter if you have 5 or 500 listeners, this is the place to start. If you find you have no raving fans, it\u2019s time to create them. In order to do that, you\u2019ll need to know what your listeners think of your show. The Episodes and Elements section in the survey will tell you that.<\/p>\n\n\n\n<p>Folks who are just starting out, we have not forgotten you! You too need to do your market research by sharing a sample on Reddit or Twitter. Read on to find which subreddits to hang out on and which Twitter accounts to engage with. Once your market research is done and the podcast launched, you begin surveying too.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"podcast promotion flow chart\" class=\"lazyload\" data-src=\"https:\/\/rss.com\/blog\/wp-content\/uploads\/2021\/10\/IMG_2765-1024x700.jpg\"><\/figure>\n\n\n\n<p>Surveying doesn\u2019t stop once you\u2019ve identified and\/or created your raving fans; get listener feedback on a regular basis.<\/p>\n\n\n\n<p>As for how many raving fans you need, host of \u201cDarknet Diaries\u201d Jack Rhysider shares, <a href=\"https:\/\/blog.lime.link\/critical-mass-in-podcasting\/\" target=\"_blank\" rel=\"noopener\">it takes about 150 super fans<\/a> to get your podcast to spread by itself.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-promotional-priority-2-pitching-to-newsletters\"><span class=\"ez-toc-section\" id=\"promotional-priority-2-pitching-to-newsletters\"><\/span>Promotional Priority 2: Pitching to Newsletters<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Time Spent \u2013 30% of your promo time.<\/strong><\/p>\n\n\n\n<p>Now that the word-of-mouth advertising bit is covered, you can look to other targeted podcasting promotions. You\u2019ve got to be where your audience is.<\/p>\n\n\n\n<p>Here\u2019s where podcast recommendation newsletters come in:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/t.co\/ToeyopqEXI\" target=\"_blank\" rel=\"noopener\">Podcast Gumbo<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/podcastthenewsletter.substack.com\/\" target=\"_blank\" rel=\"noopener\">Podcast The Newsletter<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.earbudspodcastcollective.org\/\" target=\"_blank\" rel=\"noopener\">Earbuds Podcast Collective<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/t.co\/hsuzU9Wu7I\">Find That Pod<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/t.co\/27eddkDkHL\">Podcast Review<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/weekinpodcasts.com\/newsletter\/\">Week In Podcasts<\/a><\/li>\n<\/ul>\n\n\n\n<p>Podcasts listeners subscribe to these newsletters and use them to find new shows to listen to.<\/p>\n\n\n\n<p>However, these newsletters receive multiple pitches a day from podcasters looking for more exposure, so you&#8217;ll need to stand out.&nbsp;<\/p>\n\n\n\n<p>Below is an example of a pitch sent by Alexandra Cohl of \u201c<a style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight ); background-color: #ffffff;\" href=\"https:\/\/www.poddraland.com\/the-pod-broads-a-podcast-about-women-in-podcasting\" target=\"_blank\" rel=\"noopener\">The Pod Broads<\/a>,\u201d which got her featured in <a style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight ); background-color: #ffffff;\" href=\"https:\/\/podnews.net\/\" target=\"_blank\" rel=\"noopener\">Podnews<\/a>, a leading industry newsletter with over 20K subscribers.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/res.cloudinary.com\/rss-com\/images\/v1634077873\/podcast-outreach-example\/podcast-outreach-example.png?_i=AA\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"example outreach template for podcasters\" class=\"lazyload\" data-src=\"https:\/\/rss.com\/blog\/wp-content\/uploads\/2021\/10\/podcast-outreach-example.png\"><\/a><figcaption class=\"wp-element-caption\">Click to enlarge image.<\/figcaption><\/figure>\n\n\n\n<p>Here are some helpful tips to help you craft an effective pitch.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><b>Always send your pitches as a reply to their latest issue<\/b>. Writers love receiving responses to their newsletters; they are more likely to open your pitch if you send it within a reply. Moreover, this shows them that you\u2019re actually reading their newsletters and care about what they write.<\/li>\n\n\n\n<li><b>State what your podcast is about and why they should care about it<\/b>. Link your show\u2019s purpose to a past playlist or podcast feature they might have done. For instance, the Earbuds Podcast Collective features five podcast episodes according to a theme, every week. When pitching to them, include a suggested theme that your show can be a part of. Go a step further by attaching it to a relevant news article or current event.<\/li>\n\n\n\n<li><b>Send all assets in your initial pitch<\/b>. If the newsletter decides to include your podcast in an upcoming issue, you want to make it easy for them. Include potential descriptions, cover art of various sizes, social media handles, and other outreach material.<\/li>\n\n\n\n<li><b>Do NOT go the cookie cutter route<\/b>. These writers read pitches on a daily basis; they\u2019ll know if you haven\u2019t put in the time to understand their audience and why you&#8217;re a good fit. Don\u2019t turn them off by showing a lack of effort.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"two women hosting a podcast\" class=\"lazyload\" data-src=\"https:\/\/rss.com\/blog\/wp-content\/uploads\/2021\/06\/kate-oseen-XQKUIPjPl-s-unsplash-1024x683.jpg\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-promotional-priority-3-networking-with-other-pocasters\"><span class=\"ez-toc-section\" id=\"promotional-priority-3-networking-with-other-pocasters\"><\/span>Promotional Priority 3: Networking with Other Pocasters<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><b>Time Spent \u2013 20% of your promo time.<\/b><\/p>\n\n\n\n<p>After you cover your bases with listeners and prospective listeners, connect with your <a href=\"https:\/\/rss.com\/blog\/how-to-promote-your-podcast-on-social-media\/\" target=\"_blank\" rel=\"noopener\">community on social media<\/a>. Independent creators on social media (Reddit and Twitter especially) are open to communicating and talking.<\/p>\n\n\n\n<p>There are two important reasons to network with the community.<\/p>\n\n\n\n<p>Firstly, your podcast audience is out there listening to shows these podcasters create. By engaging in cross-promos and trailer swaps with podcasts that have an adjacent audience, you can attract more listeners for your show.&nbsp;<\/p>\n\n\n\n<p>For instance, your podcast is a deep dive into Zodiac signs and astrology. An adjacent audience for your show might be listening to shows like \u201c<a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/whats-your-sign\/id1348223667\" target=\"_blank\" rel=\"noopener\">What\u2019s Your Sign?<\/a>\u201d and \u201c<a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/tarot-bytes\/id1185333816\" target=\"_blank\" rel=\"noopener\">Tarot Bytes<\/a>.\u201d A trailer swap with these shows is likely to grow your listenership. Remember that most independent creators are pressed for either time or money or both. They\u2019ll likely be welcoming to working with you.<\/p>\n\n\n\n<p>This brings us to our second reason. Our conversations with indie creators tell us that not only do they get an audience via networking, they also look to this community to find answers. Who better to understand your struggles and issues than a fellow podcaster. Besides, you never know what you may receive if you don\u2019t ask, right?<\/p>\n\n\n\n<p>Some of you might be thinking \u2013 \u201dwell that\u2019s all well and good but where do I begin? Where do I find these podcasters?\u201d We\u2019ve got you covered:<\/p>\n\n\n\n<p>1. <strong>Google<\/strong> (no, really) \u2013 start by googling podcasts on topics that are either similar or adjacent to yours. For instance, if you\u2019re creating a Table-Top Role Playing Game podcast, you could try \u201cindependent TTRPG podcasts,\u201d \u201cindependent audio fiction dramas,\u201d or \u201cindependent horror podcasts.\u201d From there, you find their email address or socials and send your custom pitch!&nbsp;<\/p>\n\n\n\n<p>2. <strong>Reddit<\/strong> \u2013 check out these subreddits where podcasters (and listeners) hang out:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.reddit.com\/r\/podcast\/\" target=\"_blank\" rel=\"noopener\">r\/podcast<\/a> \u2013 This is a community that provides resources and advice for creators of any level. They also have weekly podcast threads where you can plug your show in for both listeners and other podcasters to engage with.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.reddit.com\/r\/podcasting\/\" target=\"_blank\" rel=\"noopener\">r\/podcasting<\/a> \u2013 This subreddit is to ask questions, solely. You can meet other podcasters through it and get feedback.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.reddit.com\/r\/PodcastGuestExchange\/\" target=\"_blank\" rel=\"noopener\">r\/podcastguestexchange<\/a> \u2013 As the name suggests, this is a subreddit to match podcasts with guests. Appearing as a guest on a podcast that has a similar audience to yours is a great way to attract an audience!<\/li>\n<\/ul>\n\n\n\n<p>3. <strong>Twitter<\/strong> \u2013 Twitter is a great place to find and connect with independent creators. When you Google for similar shows, look for Twitter handles on the websites. Before sending a message, start by giving them a follow and engaging with their content.<\/p>\n\n\n\n<p>Here&#8217;s an example of a pitch sent as a Twitter DM.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"example of social outreach message for podcasters\" class=\"lazyload\" data-src=\"https:\/\/rss.com\/blog\/wp-content\/uploads\/2021\/10\/twitter-message.png\"><\/figure>\n\n\n\n<p><b>Pro-tip<\/b>: Reach out to indie creators with a clearly stated purpose. Be it on Instagram, Twitter or via email, customize each pitch to the podcaster you are trying to connect with. Taking a little extra time to show them that you understand their show, audience, and purpose, can greatly increase your response rates!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-wrapping-it-up\"><span class=\"ez-toc-section\" id=\"wrapping-it-up-%f0%9f%8e%81\"><\/span>Wrapping It Up \ud83c\udf81<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sometimes when we consider investment in a show, we only think of money. However, time is another investment, much like your podcast gear, <a href=\"https:\/\/rss.com\/blog\/how-to-make-a-podcast-cover\/\" target=\"_blank\" rel=\"noopener\">cover art<\/a>, and a hosting platform. In fact, consider treating your time as your most important resource. Measure it, observe it, and of course, spend it wisely.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you Google \u201chow to attract a podcast audience,\u201d you&#8217;ll get served with a dizzying array of articles promising anywhere between 11 &#8211; 199 ways of promoting a new podcast. \ud83d\ude32 In most cases, the person searching for and reading these articles will be an independent podcaster who is typically writing, recording, editing, and promoting [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":8845,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-with-sidebar","format":"standard","meta":{"footnotes":""},"categories":[181,162],"tags":[],"class_list":["post-9857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-grow-your-podcast","category-tips-for-podcasters"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>3 Surprisingly Effective Ways to Grow Your Podcast Audience | RSS.com Podcast Hosting<\/title>\n<meta name=\"description\" content=\"You&#039;ve started your podcast, and now you need listeners! 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