<\/span>Choose how you want your brand to be visualized<\/span><\/h2>\n\n\n\nIf you\u2019re starting from scratch, it\u2019s vital that you\u2019re thinking about how you can be found by potential listeners and your current audience on their Instagram feeds.<\/p>\n\n\n\n
To find the best way to visualize your brand, start by answering these questions:<\/p>\n\n\n\n
Will this be recognizable to an ideal audience<\/a> that doesn\u2019t know us?<\/p>\n\n\n\nWill this help my regular followers and listeners recognize us immediately?<\/p>\n\n\n\n
These questions are medium agnostic, meaning it doesn\u2019t matter whether it\u2019s video, or dynamic or static imagery.<\/p>\n\n\n\n
What\u2019s important is recognizability.<\/p>\n\n\n\n
For example<\/b> – if you\u2019re an established vodcast where your audience recognizes your faces, your Instagram brand guidelines might include rules like:<\/p>\n\n\n\n\n- Thumbnail includes one creator smiling \/ laughing<\/li>\n\n\n\n
- Videos must include \u2018Play with Sound\u2019 sticker CTA<\/li>\n\n\n\n
- Videos show merchandise with name facing towards camera<\/li>\n<\/ul>\n\n\n\n
Or<\/b> if you\u2019re a new podcast<\/a>, you might have guidelines around:<\/p>\n\n\n\n\n- Ensure static imagery is chosen based on content of the podcast<\/li>\n\n\n\n
- Ensure the thumbnail has a quote \/ excerpt from the podcast to generate interest<\/li>\n\n\n\n
- Always stick to brand colors<\/li>\n<\/ul>\n\n\n\n
Check out this example from Joe Rogan:<\/p>\n\n\n\n
\n View this post on Instagram <\/a><\/p>\n\n\n\nA post shared by Joe Rogan (@joerogan)<\/a><\/p>\n<\/blockquote>\n\n\n\nIt\u2019s immediately recognizable, it\u2019s easy to see where it\u2019s available, and we know what the content is going to be.<\/p>\n\n\n\n
Remember, what\u2019s important is that you\u2019re enticing potential listeners to check out your content<\/a>, and sparking recognition in your current listeners.<\/p>\n\n\n\n<\/span>Think of your individual podcasts as pillar content<\/span><\/h2>\n\n\n\nA podcast isn\u2019t one single thing. Over the course of 30 mins or an hour, a podcast will contain jokes, insights, and quotable lines.<\/p>\n\n\n\n
The podcast itself becomes the pillar (the center), while those bits that make up the podcast become your cluster (the off-shoots).<\/p>\n\n\n\n
Viewing it this way has three instant advantages:<\/p>\n\n\n\n
\n- You get almost endless content (so you\u2019re not struggling for posts or post ideas)<\/li>\n\n\n\n
- You\u2019ve got angles to A\/B test (see what parts of your podcast get the most engagement)<\/li>\n\n\n\n
- You can create engagement for the entire funnel (from awareness of your podcast to subscribing)<\/li>\n<\/ol>\n\n\n\n
Here\u2019s how @julssolomon creates smaller clusters from her larger content:<\/p>\n\n\n\n
\n View this post on Instagram <\/a><\/p>\n\n\n\nA post shared by JULIE SOLOMON | Business Coach (@julssolomon)<\/a><\/p>\n<\/blockquote>\n\n\n\nAs a bonus, once you see how you can create clusters from your pillar content, you\u2019ll be better placed to decide where on Instagram you\u2019d like your content to live.<\/p>\n\n\n\n
<\/span>Explore Instagram\u2019s different posting types<\/span><\/h2>\n\n\n\nInstagram has a variety of ways to post, and each of them has their own benefit and best use case – here\u2019s a quick breakdown:<\/p>\n\n\n\n
Static posts<\/b>
Single images where you can include links. This is the quickest and easiest way to get your content onto the \u2018gram, but it\u2019s also the least engaging.<\/p>\n\n\n\n\n View this post on Instagram <\/a><\/p>\n\n\n\nA post shared by Shameless Podcast (@shamelesspodcast)<\/a><\/p>\n<\/blockquote>\n\n\n\nCarousels<\/b>
Multiple static images that users scroll left to right through. It\u2019s not the best for podcasters because carousels tell the story that your podcast is telling…only slower and without the benefit of your voice or personality.<\/p>\n\n\n\n
Reels<\/b>
Reels are snackable, short-form videos that are great for podcasts. These are the perfect place for your most interesting and engaging cluster content to get posted.<\/p>\n\n\n\n\n View this post on Instagram <\/a><\/p>\n\n\n\nA post shared by A Life Of Greatness Podcast (@sarahgrynberg)<\/a><\/p>\n<\/blockquote>\n\n\n\nStories<\/b>
Videos that are only available for 24 hours. These are great for recaps of your last podcast, showing preparation for the next show, or behind the scenes after a show is finished.<\/p>\n\n\n\n
Highlights<\/b>
Instagram highlights are collections of Stories that stay on your profile indefinitely. They\u2019re perfect for introducing and explaining your podcast. For example, you might have an \u2018about\u2019 highlight as well as highlights for each member of the podcast.<\/p>\n\n\n\n![\"RSS.com](\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\")
<\/figure>\n\n\n\nOnce you know how you can divide your content and where it can live on Instagram, your next step is getting organized.<\/p>\n\n\n\n
<\/span>Set up a social calendar and schedule your content<\/span><\/h2>\n\n\n\nSure – you can choose to post to Instagram on the fly, but it\u2019s going to be painful. It ends up taking more time than you think, and more often than not you\u2019re going to forget to post at all.<\/p>\n\n\n\n
Having a social media calendar<\/a> lets you plan when you\u2019ll release content, and having an Instagram scheduling tool<\/a> means you\u2019re not having to jump on your phone every time you do it.<\/p>\n\n\n\n<\/figure>\n\n\n\nThe added benefit of getting this organized is you\u2019ll start to see when your audience is most receptive to your content. You might find that your listeners prefer to snack on your content on public transport, or on their lunch break, or in the early hours of the morning.<\/p>\n\n\n\n
<\/span>Promote your Instagram from your podcast<\/span><\/h2>\n\n\n\nYour best listeners will also make your best followers, and this has some great knock on benefits:<\/p>\n\n\n\n
Likes and engagement gets you more reach<\/b>
When Instagram sees that your content is regularly engaged and interacted with, it\u2019s likely they\u2019ll expand your reach to further audiences.<\/p>\n\n\n\n
Your followers have followers just like them<\/b>
When your followers like or share your content, they\u2019re passing on your content to people just like them.<\/p>\n\n\n\n
It keeps your podcast top of mind<\/b>
This gives your listeners a way to interact with your podcast and its members in between shows, so they\u2019ll be more excited for the next release and be less likely to let you slip from their radar.<\/p>\n\n\n\n<\/span>Always be testing<\/span><\/h2>\n\n\n\nYou should always test your content.<\/p>\n\n\n\n
Even if your reach is poor, you\u2019re not getting engagement, and followers are only trickling in, you might not have found the thing that makes your podcast Instagram magic.<\/p>\n\n\n\n
So always be testing – see what thumbnails work, change up your captions, play with your stickers and calls to action, keep promoting, and you are likely to learn what\u2019s going to get your more reach, more engagement, and more listeners.<\/p>\n","protected":false},"excerpt":{"rendered":"
Instagram can be an amazing tool for podcasters to use to promote their podcasts. In this post, you’ll learn exactly what you need to get your podcast on Instagram, find new listeners, engage your current fans, and expand your reach. Choose how you want your brand to be visualized If you\u2019re starting from scratch, it\u2019s […]<\/p>\n","protected":false},"author":7,"featured_media":9447,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-with-sidebar","format":"standard","meta":{"footnotes":""},"categories":[169,162],"tags":[],"class_list":["post-9446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","category-tips-for-podcasters"],"yoast_head":"\n
How to Use Instagram to Promote Your Podcast | RSS.com Podcast Hosting<\/title>\n<meta name=\"description\" content=\"Instagram can be an amazing promotion platform for podcasters. Here's how to use Instagram to promote your show and get new fans.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rss.com\/blog\/podcasters-guide-to-instagram\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Podcasters Guide to Instagram\" \/>\n<meta property=\"og:description\" content=\"Instagram can be an amazing promotion platform for podcasters. Here's how to use Instagram to promote your show and get new fans.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rss.com\/blog\/podcasters-guide-to-instagram\/\" \/>\n<meta property=\"og:site_name\" content=\"RSS.com Podcast Hosting\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-26T14:54:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-18T16:20:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rss.com\/blog\/wp-content\/uploads\/2021\/08\/instagram.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Use Instagram to Promote Your Podcast | RSS.com Podcast Hosting","description":"Instagram can be an amazing promotion platform for podcasters. 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Will this help my regular followers and listeners recognize us immediately?<\/p>\n\n\n\n
These questions are medium agnostic, meaning it doesn\u2019t matter whether it\u2019s video, or dynamic or static imagery.<\/p>\n\n\n\n
What\u2019s important is recognizability.<\/p>\n\n\n\n
For example<\/b> – if you\u2019re an established vodcast where your audience recognizes your faces, your Instagram brand guidelines might include rules like:<\/p>\n\n\n\n Or<\/b> if you\u2019re a new podcast<\/a>, you might have guidelines around:<\/p>\n\n\n\n Check out this example from Joe Rogan:<\/p>\n\n\n\n View this post on Instagram <\/a><\/p>\n\n\n\n A post shared by Joe Rogan (@joerogan)<\/a><\/p>\n<\/blockquote>\n\n\n\n It\u2019s immediately recognizable, it\u2019s easy to see where it\u2019s available, and we know what the content is going to be.<\/p>\n\n\n\n Remember, what\u2019s important is that you\u2019re enticing potential listeners to check out your content<\/a>, and sparking recognition in your current listeners.<\/p>\n\n\n\n A podcast isn\u2019t one single thing. Over the course of 30 mins or an hour, a podcast will contain jokes, insights, and quotable lines.<\/p>\n\n\n\n The podcast itself becomes the pillar (the center), while those bits that make up the podcast become your cluster (the off-shoots).<\/p>\n\n\n\n Viewing it this way has three instant advantages:<\/p>\n\n\n\n Here\u2019s how @julssolomon creates smaller clusters from her larger content:<\/p>\n\n\n\n View this post on Instagram <\/a><\/p>\n\n\n\n A post shared by JULIE SOLOMON | Business Coach (@julssolomon)<\/a><\/p>\n<\/blockquote>\n\n\n\n As a bonus, once you see how you can create clusters from your pillar content, you\u2019ll be better placed to decide where on Instagram you\u2019d like your content to live.<\/p>\n\n\n\n Instagram has a variety of ways to post, and each of them has their own benefit and best use case – here\u2019s a quick breakdown:<\/p>\n\n\n\n Static posts<\/b> View this post on Instagram <\/a><\/p>\n\n\n\n A post shared by Shameless Podcast (@shamelesspodcast)<\/a><\/p>\n<\/blockquote>\n\n\n\n Carousels<\/b> Reels<\/b> View this post on Instagram <\/a><\/p>\n\n\n\n A post shared by A Life Of Greatness Podcast (@sarahgrynberg)<\/a><\/p>\n<\/blockquote>\n\n\n\n Stories<\/b> Highlights<\/b> Once you know how you can divide your content and where it can live on Instagram, your next step is getting organized.<\/p>\n\n\n\n Sure – you can choose to post to Instagram on the fly, but it\u2019s going to be painful. It ends up taking more time than you think, and more often than not you\u2019re going to forget to post at all.<\/p>\n\n\n\n Having a social media calendar<\/a> lets you plan when you\u2019ll release content, and having an Instagram scheduling tool<\/a> means you\u2019re not having to jump on your phone every time you do it.<\/p>\n\n\n\n The added benefit of getting this organized is you\u2019ll start to see when your audience is most receptive to your content. You might find that your listeners prefer to snack on your content on public transport, or on their lunch break, or in the early hours of the morning.<\/p>\n\n\n\n Your best listeners will also make your best followers, and this has some great knock on benefits:<\/p>\n\n\n\n Likes and engagement gets you more reach<\/b> Your followers have followers just like them<\/b> It keeps your podcast top of mind<\/b> You should always test your content.<\/p>\n\n\n\n Even if your reach is poor, you\u2019re not getting engagement, and followers are only trickling in, you might not have found the thing that makes your podcast Instagram magic.<\/p>\n\n\n\n So always be testing – see what thumbnails work, change up your captions, play with your stickers and calls to action, keep promoting, and you are likely to learn what\u2019s going to get your more reach, more engagement, and more listeners.<\/p>\n","protected":false},"excerpt":{"rendered":" Instagram can be an amazing tool for podcasters to use to promote their podcasts. In this post, you’ll learn exactly what you need to get your podcast on Instagram, find new listeners, engage your current fans, and expand your reach. Choose how you want your brand to be visualized If you\u2019re starting from scratch, it\u2019s […]<\/p>\n","protected":false},"author":7,"featured_media":9447,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-with-sidebar","format":"standard","meta":{"footnotes":""},"categories":[169,162],"tags":[],"class_list":["post-9446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","category-tips-for-podcasters"],"yoast_head":"\n\n
\n
\n
<\/span>Think of your individual podcasts as pillar content<\/span><\/h2>\n\n\n\n
\n
\n
<\/span>Explore Instagram\u2019s different posting types<\/span><\/h2>\n\n\n\n
Single images where you can include links. This is the quickest and easiest way to get your content onto the \u2018gram, but it\u2019s also the least engaging.<\/p>\n\n\n\n\n
Multiple static images that users scroll left to right through. It\u2019s not the best for podcasters because carousels tell the story that your podcast is telling…only slower and without the benefit of your voice or personality.<\/p>\n\n\n\n
Reels are snackable, short-form videos that are great for podcasts. These are the perfect place for your most interesting and engaging cluster content to get posted.<\/p>\n\n\n\n\n
Videos that are only available for 24 hours. These are great for recaps of your last podcast, showing preparation for the next show, or behind the scenes after a show is finished.<\/p>\n\n\n\n
Instagram highlights are collections of Stories that stay on your profile indefinitely. They\u2019re perfect for introducing and explaining your podcast. For example, you might have an \u2018about\u2019 highlight as well as highlights for each member of the podcast.<\/p>\n\n\n\n![\"RSS.com](\"https:\/\/rss.com\/blog\/wp-content\/uploads\/2021\/08\/rss-podcasting.png\")
<\/figure>\n\n\n\n<\/span>Set up a social calendar and schedule your content<\/span><\/h2>\n\n\n\n
![\"\"](\"https:\/\/rss.com\/blog\/wp-content\/uploads\/2021\/08\/calendar-gif-1200w-1024x550.gif\")
<\/figure>\n\n\n\n<\/span>Promote your Instagram from your podcast<\/span><\/h2>\n\n\n\n
When Instagram sees that your content is regularly engaged and interacted with, it\u2019s likely they\u2019ll expand your reach to further audiences.<\/p>\n\n\n\n
When your followers like or share your content, they\u2019re passing on your content to people just like them.<\/p>\n\n\n\n
This gives your listeners a way to interact with your podcast and its members in between shows, so they\u2019ll be more excited for the next release and be less likely to let you slip from their radar.<\/p>\n\n\n\n<\/span>Always be testing<\/span><\/h2>\n\n\n\n