<\/span>\ud83c\udfac Video Might Be King, But It Doesn\u2019t Rule All<\/span><\/h2>\n\n\n\nIn his article on Medium<\/a> in early 2021 when Evo Terra said, \u201cvideo [is] for work, audio is for an escape.\u201d He explained that after 2020 gave us a year almost everything transitioning from in-person interaction to video only, quite frankly he is sick of video. To him, video is supposed to be for work and audio is his means of escape. <\/p>\n\n\n\nFor some people, they simply want to put their headphones in and listen to a podcast host as the only voice in their ears. There is something intimate about the experience that allows the listener to feel drawn in to the message or story they are consuming, and tune out the rest of the world.<\/p>\n\n\n\n
He said in his article, \u201cWe know that people use podcasting as a way to escape the hustle-and-bustle of their busy lives, either taking some alone-time, getting some education, catching up with current events, or a myriad of other reasons that don\u2019t require their facial expressions to be placed on display.\u201d<\/p>\n\n\n\n
Is Evo right? Maybe, maybe not.<\/p>\n\n\n\n
<\/span>The Evolution of Video Podcasting Tools<\/span><\/h2>\n\n\n\nThe technical barriers to video podcasting have decreased significantly with new tools and technologies. RSS.com’s PodViz technology, for example, offers an innovative solution for podcasters wanting to enter the video space without dramatically changing their workflow.<\/p>\n\n\n\n
Editing has been made simpler than ever before as well. In a Podcasting Made Simple Live class held in October 2024, podcasting expert Matthew Passy<\/a> said, “Descript has revolutionized the way we edit…you can expedite the editing process. With it, you can replicate voices, replace words, force eyes to look at the camera, remove filler words like umms and uhs, and even enhance the quality of poor audio in just a matter of seconds.”<\/p>\n\n\n\nKey features of modern video podcast tools include:<\/p>\n\n\n\n
– Higher resolution video output<\/p>\n\n\n\n
– Custom waveform animations<\/p>\n\n\n\n
– Integrated chapter markers<\/p>\n\n\n\n
– Visual elements like chapter art<\/p>\n\n\n\n
– Automatic transcription display<\/p>\n\n\n\n
<\/span>Podcasters Need a Way to Stand Out<\/span><\/h2>\n\n\n\n![\"video-podcasting-woman-applying-makeup\"](\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\")
<\/figure>\n\n\n\nIn their article Podcasts Statistics (2024), \u201cWhat\u2019s the Big Data\u201d reported<\/a> that the number of podcasts in existence now is more than 5 million. They also said there are more than 71 million episodes live on popular podcast directories<\/a> as of May 2024 too.<\/p>\n\n\n\nThe simple truth is, there are a lot of people competing for a listener\u2019s attention. Having video in addition to audio is looked at as a means to stand out from the competition, and as a way to make themselves open to new audiences.<\/p>\n\n\n\n
In their Video Marketing Statistics guide, MotionCue states that 70% of marketers said that videos showed a positive ROI.<\/p>\n\n\n\n
Video provides podcasters a new way to connect with listeners on another platform, and to provide some visual flair to their shows that wouldn\u2019t be possible with an audio only experience. <\/p>\n\n\n\n
However, it’s important to understand the distinction between two approaches to video podcasting:<\/p>\n\n\n\n
1. Full Video Production<\/p>\n\n\n\n
\n- Recording video while podcasting<\/li>\n\n\n\n
- Multiple camera angles<\/li>\n\n\n\n
- Professional lighting and backgrounds<\/li>\n\n\n\n
- Full video editing workflow<\/li>\n<\/ul>\n\n\n\n
2. Enhanced Audio-to-Video Conversion<\/p>\n\n\n\n
Using tools like PodViz you can create:<\/p>\n\n\n\n
\n- Visually enhanced audio episodes<\/li>\n\n\n\n
- Automatic chapter integration<\/li>\n\n\n\n
- Custom waveform visualizations<\/li>\n\n\n\n
- Professional-looking video content<\/li>\n<\/ul>\n\n\n\n
Learn more about PodViz<\/a>.<\/p>\n\n\n\n<\/figure>\n\n\n\n<\/span>Video Makes Repurposing Content Easier<\/span><\/h2>\n\n\n\nOne of the biggest reasons podcasters are opting to create video podcasts is that it makes it a little easier to repurpose their content. Not only can they strip the audio from the video to have podcast content, but by filming the podcast as they produce it they now have two pieces of content created for the time and effort required to create one. <\/p>\n\n\n\n
They can take it even further and create an entire menagerie of content including micro-clips of videos that can be shared on social media, blog posts from the transcription, and even \u201cafter-the-episode\u201d clips that they sell access to in membership sites or via Patreon<\/a>. Of course, that is not to say video podcasting is not without its limits.<\/p>\n\n\n\n<\/figure>\n\n\n\n<\/span>Should I be Video Podcasting ?<\/span><\/h2>\n\n\n\nFor some podcasters video podcasting is the next logical evolution for their audiences. For others, sticking with audio is the best choice.<\/p>\n\n\n\n
What\u2019s best for you? To help you make this decision, try writing out pros and cons to each content method for yourself. And while you\u2019re debating things, ask yourself questions like:<\/p>\n\n\n\n
\n- Am I ready to purchase the additional equipment<\/a> needed to start video podcasting?<\/li>\n\n\n\n
- Will my current listeners enjoy an added way to tune in? (Pro tip – If you already have a decent sized audience, ask them what they think and they might provide the answer for you)<\/li>\n\n\n\n
- Are my competitors video podcasting? If so, are they getting enough views to warrant the creation of videos for my own show?<\/li>\n\n\n\n
- Am I ready to learn video editing on top of audio editing?<\/li>\n<\/ul>\n\n\n\n
It\u2019s no secret that YouTube is the world’s second largest search engine, and publishing your video podcast on your YouTube channel<\/a> could help you reach millions of new fans. <\/p>\n\n\n\n
For some people, they simply want to put their headphones in and listen to a podcast host as the only voice in their ears. There is something intimate about the experience that allows the listener to feel drawn in to the message or story they are consuming, and tune out the rest of the world.<\/p>\n\n\n\n
He said in his article, \u201cWe know that people use podcasting as a way to escape the hustle-and-bustle of their busy lives, either taking some alone-time, getting some education, catching up with current events, or a myriad of other reasons that don\u2019t require their facial expressions to be placed on display.\u201d<\/p>\n\n\n\n
Is Evo right? Maybe, maybe not.<\/p>\n\n\n\n
<\/span>The Evolution of Video Podcasting Tools<\/span><\/h2>\n\n\n\nThe technical barriers to video podcasting have decreased significantly with new tools and technologies. RSS.com’s PodViz technology, for example, offers an innovative solution for podcasters wanting to enter the video space without dramatically changing their workflow.<\/p>\n\n\n\n
Editing has been made simpler than ever before as well. In a Podcasting Made Simple Live class held in October 2024, podcasting expert Matthew Passy<\/a> said, “Descript has revolutionized the way we edit…you can expedite the editing process. With it, you can replicate voices, replace words, force eyes to look at the camera, remove filler words like umms and uhs, and even enhance the quality of poor audio in just a matter of seconds.”<\/p>\n\n\n\nKey features of modern video podcast tools include:<\/p>\n\n\n\n
– Higher resolution video output<\/p>\n\n\n\n
– Custom waveform animations<\/p>\n\n\n\n
– Integrated chapter markers<\/p>\n\n\n\n
– Visual elements like chapter art<\/p>\n\n\n\n
– Automatic transcription display<\/p>\n\n\n\n
<\/span>Podcasters Need a Way to Stand Out<\/span><\/h2>\n\n\n\n<\/figure>\n\n\n\nIn their article Podcasts Statistics (2024), \u201cWhat\u2019s the Big Data\u201d reported<\/a> that the number of podcasts in existence now is more than 5 million. They also said there are more than 71 million episodes live on popular podcast directories<\/a> as of May 2024 too.<\/p>\n\n\n\nThe simple truth is, there are a lot of people competing for a listener\u2019s attention. Having video in addition to audio is looked at as a means to stand out from the competition, and as a way to make themselves open to new audiences.<\/p>\n\n\n\n
In their Video Marketing Statistics guide, MotionCue states that 70% of marketers said that videos showed a positive ROI.<\/p>\n\n\n\n
Video provides podcasters a new way to connect with listeners on another platform, and to provide some visual flair to their shows that wouldn\u2019t be possible with an audio only experience. <\/p>\n\n\n\n
However, it’s important to understand the distinction between two approaches to video podcasting:<\/p>\n\n\n\n
1. Full Video Production<\/p>\n\n\n\n
\n- Recording video while podcasting<\/li>\n\n\n\n
- Multiple camera angles<\/li>\n\n\n\n
- Professional lighting and backgrounds<\/li>\n\n\n\n
- Full video editing workflow<\/li>\n<\/ul>\n\n\n\n
2. Enhanced Audio-to-Video Conversion<\/p>\n\n\n\n
Using tools like PodViz you can create:<\/p>\n\n\n\n
\n- Visually enhanced audio episodes<\/li>\n\n\n\n
- Automatic chapter integration<\/li>\n\n\n\n
- Custom waveform visualizations<\/li>\n\n\n\n
- Professional-looking video content<\/li>\n<\/ul>\n\n\n\n
Learn more about PodViz<\/a>.<\/p>\n\n\n\n<\/figure>\n\n\n\n<\/span>Video Makes Repurposing Content Easier<\/span><\/h2>\n\n\n\nOne of the biggest reasons podcasters are opting to create video podcasts is that it makes it a little easier to repurpose their content. Not only can they strip the audio from the video to have podcast content, but by filming the podcast as they produce it they now have two pieces of content created for the time and effort required to create one. <\/p>\n\n\n\n
They can take it even further and create an entire menagerie of content including micro-clips of videos that can be shared on social media, blog posts from the transcription, and even \u201cafter-the-episode\u201d clips that they sell access to in membership sites or via Patreon<\/a>. Of course, that is not to say video podcasting is not without its limits.<\/p>\n\n\n\n<\/figure>\n\n\n\n<\/span>Should I be Video Podcasting ?<\/span><\/h2>\n\n\n\nFor some podcasters video podcasting is the next logical evolution for their audiences. For others, sticking with audio is the best choice.<\/p>\n\n\n\n
What\u2019s best for you? To help you make this decision, try writing out pros and cons to each content method for yourself. And while you\u2019re debating things, ask yourself questions like:<\/p>\n\n\n\n
\n- Am I ready to purchase the additional equipment<\/a> needed to start video podcasting?<\/li>\n\n\n\n
- Will my current listeners enjoy an added way to tune in? (Pro tip – If you already have a decent sized audience, ask them what they think and they might provide the answer for you)<\/li>\n\n\n\n
- Are my competitors video podcasting? If so, are they getting enough views to warrant the creation of videos for my own show?<\/li>\n\n\n\n
- Am I ready to learn video editing on top of audio editing?<\/li>\n<\/ul>\n\n\n\n
It\u2019s no secret that YouTube is the world’s second largest search engine, and publishing your video podcast on your YouTube channel<\/a> could help you reach millions of new fans. <\/p>\n\n\n\n
Key features of modern video podcast tools include:<\/p>\n\n\n\n
– Higher resolution video output<\/p>\n\n\n\n
– Custom waveform animations<\/p>\n\n\n\n
– Integrated chapter markers<\/p>\n\n\n\n
– Visual elements like chapter art<\/p>\n\n\n\n
– Automatic transcription display<\/p>\n\n\n\n
<\/span>Podcasters Need a Way to Stand Out<\/span><\/h2>\n\n\n\n<\/figure>\n\n\n\nIn their article Podcasts Statistics (2024), \u201cWhat\u2019s the Big Data\u201d reported<\/a> that the number of podcasts in existence now is more than 5 million. They also said there are more than 71 million episodes live on popular podcast directories<\/a> as of May 2024 too.<\/p>\n\n\n\nThe simple truth is, there are a lot of people competing for a listener\u2019s attention. Having video in addition to audio is looked at as a means to stand out from the competition, and as a way to make themselves open to new audiences.<\/p>\n\n\n\n
In their Video Marketing Statistics guide, MotionCue states that 70% of marketers said that videos showed a positive ROI.<\/p>\n\n\n\n
Video provides podcasters a new way to connect with listeners on another platform, and to provide some visual flair to their shows that wouldn\u2019t be possible with an audio only experience. <\/p>\n\n\n\n
However, it’s important to understand the distinction between two approaches to video podcasting:<\/p>\n\n\n\n
1. Full Video Production<\/p>\n\n\n\n
\n- Recording video while podcasting<\/li>\n\n\n\n
- Multiple camera angles<\/li>\n\n\n\n
- Professional lighting and backgrounds<\/li>\n\n\n\n
- Full video editing workflow<\/li>\n<\/ul>\n\n\n\n
2. Enhanced Audio-to-Video Conversion<\/p>\n\n\n\n
Using tools like PodViz you can create:<\/p>\n\n\n\n
\n- Visually enhanced audio episodes<\/li>\n\n\n\n
- Automatic chapter integration<\/li>\n\n\n\n
- Custom waveform visualizations<\/li>\n\n\n\n
- Professional-looking video content<\/li>\n<\/ul>\n\n\n\n
Learn more about PodViz<\/a>.<\/p>\n\n\n\n<\/figure>\n\n\n\n<\/span>Video Makes Repurposing Content Easier<\/span><\/h2>\n\n\n\nOne of the biggest reasons podcasters are opting to create video podcasts is that it makes it a little easier to repurpose their content. Not only can they strip the audio from the video to have podcast content, but by filming the podcast as they produce it they now have two pieces of content created for the time and effort required to create one. <\/p>\n\n\n\n
They can take it even further and create an entire menagerie of content including micro-clips of videos that can be shared on social media, blog posts from the transcription, and even \u201cafter-the-episode\u201d clips that they sell access to in membership sites or via Patreon<\/a>. Of course, that is not to say video podcasting is not without its limits.<\/p>\n\n\n\n<\/figure>\n\n\n\n<\/span>Should I be Video Podcasting ?<\/span><\/h2>\n\n\n\nFor some podcasters video podcasting is the next logical evolution for their audiences. For others, sticking with audio is the best choice.<\/p>\n\n\n\n
What\u2019s best for you? To help you make this decision, try writing out pros and cons to each content method for yourself. And while you\u2019re debating things, ask yourself questions like:<\/p>\n\n\n\n
\n- Am I ready to purchase the additional equipment<\/a> needed to start video podcasting?<\/li>\n\n\n\n
- Will my current listeners enjoy an added way to tune in? (Pro tip – If you already have a decent sized audience, ask them what they think and they might provide the answer for you)<\/li>\n\n\n\n
- Are my competitors video podcasting? If so, are they getting enough views to warrant the creation of videos for my own show?<\/li>\n\n\n\n
- Am I ready to learn video editing on top of audio editing?<\/li>\n<\/ul>\n\n\n\n
It\u2019s no secret that YouTube is the world’s second largest search engine, and publishing your video podcast on your YouTube channel<\/a> could help you reach millions of new fans. <\/p>\n\n\n\n
![\"video-podcasting-woman-applying-makeup\"](\"https:\/\/rss.com\/blog\/wp-content\/uploads\/2021\/03\/video-podcasting-woman-applying-makeup.jpg\")
<\/figure>\n\n\n\nIn their article Podcasts Statistics (2024), \u201cWhat\u2019s the Big Data\u201d reported<\/a> that the number of podcasts in existence now is more than 5 million. They also said there are more than 71 million episodes live on popular podcast directories<\/a> as of May 2024 too.<\/p>\n\n\n\n The simple truth is, there are a lot of people competing for a listener\u2019s attention. Having video in addition to audio is looked at as a means to stand out from the competition, and as a way to make themselves open to new audiences.<\/p>\n\n\n\n In their Video Marketing Statistics guide, MotionCue states that 70% of marketers said that videos showed a positive ROI.<\/p>\n\n\n\n Video provides podcasters a new way to connect with listeners on another platform, and to provide some visual flair to their shows that wouldn\u2019t be possible with an audio only experience. <\/p>\n\n\n\n However, it’s important to understand the distinction between two approaches to video podcasting:<\/p>\n\n\n\n 1. Full Video Production<\/p>\n\n\n\n 2. Enhanced Audio-to-Video Conversion<\/p>\n\n\n\n Using tools like PodViz you can create:<\/p>\n\n\n\n Learn more about PodViz<\/a>.<\/p>\n\n\n\n One of the biggest reasons podcasters are opting to create video podcasts is that it makes it a little easier to repurpose their content. Not only can they strip the audio from the video to have podcast content, but by filming the podcast as they produce it they now have two pieces of content created for the time and effort required to create one. <\/p>\n\n\n\n They can take it even further and create an entire menagerie of content including micro-clips of videos that can be shared on social media, blog posts from the transcription, and even \u201cafter-the-episode\u201d clips that they sell access to in membership sites or via Patreon<\/a>. Of course, that is not to say video podcasting is not without its limits.<\/p>\n\n\n\n For some podcasters video podcasting is the next logical evolution for their audiences. For others, sticking with audio is the best choice.<\/p>\n\n\n\n What\u2019s best for you? To help you make this decision, try writing out pros and cons to each content method for yourself. And while you\u2019re debating things, ask yourself questions like:<\/p>\n\n\n\n It\u2019s no secret that YouTube is the world’s second largest search engine, and publishing your video podcast on your YouTube channel<\/a> could help you reach millions of new fans. <\/p>\n\n\n\n\n
\n
![\"women](\"https:\/\/rss.com\/blog\/wp-content\/uploads\/2020\/07\/repurposing-your-podcast-women-filming-video.jpg\")
<\/figure>\n\n\n\n<\/span>Video Makes Repurposing Content Easier<\/span><\/h2>\n\n\n\n
![\"man](\"https:\/\/rss.com\/blog\/wp-content\/uploads\/2020\/11\/change-podcast-topics-male-in-black-shirt-podcasting.jpg\")
<\/figure>\n\n\n\n<\/span>Should I be Video Podcasting ?<\/span><\/h2>\n\n\n\n
\n