{"id":4119,"date":"2025-10-07T20:12:22","date_gmt":"2025-10-07T20:12:22","guid":{"rendered":"https:\/\/rss.com\/blog\/?p=4119"},"modified":"2025-10-07T20:12:24","modified_gmt":"2025-10-07T20:12:24","slug":"how-to-promote-your-podcast-on-social-media","status":"publish","type":"post","link":"https:\/\/rss.com\/blog\/how-to-promote-your-podcast-on-social-media\/","title":{"rendered":"The BEST ways to Promote Your Podcast on Social Media"},"content":{"rendered":"\n

Many podcasters eventually fade because they were unable to build the fan base they wanted. <\/p>\n\n\n\n

They simply didn’t know the best way to promote their podcasts<\/a> to find new listeners. <\/p>\n\n\n\n

Because it\u2019s free to use, many podcasters try to promote their podcasts via social media, but the trouble is they do so without a clear strategy.<\/p>\n\n\n\n

To help you promote your show across channels, here are four tips to help you promote your podcast on social and see more engagement<\/strong> from your posts. <\/p>\n\n\n\n

<\/span>1. Use Humor<\/span><\/h2>\n\n\n\n

When you promote your podcast on social media<\/a>, providing functional advice or insights can help you reach more listeners. <\/p>\n\n\n\n

However, humor is the driving force on Facebook, Instagram, and Twitter according to Convince & Convert<\/a>. While acting like a professional comedian might not be possible with every post, the more humor you can inject to your posts, the better.<\/p>\n\n\n\n

Lost for inspiration? You can always share memes and jokes from other pages that are relevant to your podcast\u2019s topic. This is not to say you should download and re-upload content, but you can retweet with a comment, share a post on Facebook, or even share a post in an Instagram story.<\/p>\n\n\n\n

While quotes and audio excerpts are great for giving a taste of what your show\u2019s content is like, humor can help you receive more shares and likes. Humor acts as a pattern interrupter, also called a disrupter, causing people to stop scrolling and pay attention to your account. As new people discover who you are, your podcast will gain more popularity indirectly.<\/p>\n\n\n\n

<\/span>2. Visuals for the Win<\/span><\/h2>\n\n\n\n

People love visuals. This is especially true for Instagram since it is a completely visual platform. Social Champs<\/a> said, \u201cUsing relevant images on social media allows you to earn attention, build loyalty, deliver vital information, and improve engagement.\u201d<\/p>\n\n\n\n

Their advice is to use a variety of images, go for colorful shots that grab attention, and avoid selfies. Remember, your podcast must be about your listeners, not about you if you hope to grow a loyal audience. They want to know how your show can help them, and impact their lives not the other way around.<\/p>\n\n\n\n

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<\/span>3. Don\u2019t Forget about SEO<\/span><\/h2>\n\n\n\n

While you might not think of search engine optimization as being related to social media for podcasters, Neil Patel says that implementing SEO strategies<\/a> actually provides you with an opportunity to find more people in your ideal audience. When using Twitter or Instagram, many people just use hashtags that represent the highest number of followers. However, all those people following a certain hashtag might not ever see your post in particular because that hashtag will generate hundreds, if not thousands, of posts that are using it.<\/p>\n\n\n\n

Instead, you would be better off doing keyword research on Google to find some keywords that have moderate or low search volume – this is referred to as low-hanging fruit. It\u2019s the longer keywords, or the more specific phrases people are searching for that yield the best results for the small podcaster.<\/p>\n\n\n\n

Where a short keyword may have millions of people searching for it, a related keyword phrase might only have 100 to 300 people searching for it. Some keywords might only have 30 to 75 people searching for them. These are your ideal listeners – they are looking for something super specific that your show might be offering. Including these keywords in your social media posts gives your profiles a better chance of appearing on the first page of Google’s search results.<\/p>\n\n\n\n

<\/span>4. Post Consistently<\/span><\/h2>\n\n\n\n
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As you use social media to build and market your upcoming content, it is finally time to think about how frequently you should promote it. At a minimum, you should promote your podcast on social media two to four times per week.<\/p>\n\n\n\n

Promote your episodes once when they go live, and again a few more times throughout the week. Remember that social media feeds move quickly, so the more frequently you post, the more likely you are to have people find your status updates.<\/p>\n\n\n\n

Also, don\u2019t feel like you\u2019re restricted to only posting your latest episodes. If something is relevant to current events, or you just want to re-post it, you should feel free to do so. Again, remember, not everyone will see every post you share, so repeating yourself is perfectly acceptable. And, you can always promote the same thing in different ways. For example, one post could be an image, the next could be a quote from the show, and another could be an audio excerpt. In other words, don\u2019t feel restricted to generic updates like \u201cHey everyone, my latest episode is live. Check it out here: mypodcastlink.com\u201d<\/p>\n\n\n\n

When should you post?<\/h3>\n\n\n\n

According to Sprout Social these are the best times to post to the various social networks (specifically for media companies):<\/p>\n\n\n\n

Facebook<\/h4>\n\n\n\n