Pinterest is a powerful search engine that has less competition than Google. There are 88 million monthly active users<\/a> generating more than 2 billion searches each month, and it\u2019s niche-specific. As The Audacity to Podcast explains<\/a>, \u201cPinterest is based on interests, so it’s very likely that you can find people or boards that share similar interests as your podcast.\u201d<\/p>\n\n\n\n Add to that the fact that many people still don\u2019t know how to properly use the platform, you have a prime opportunity to find new audiences that may be looking for information related to the very topic you are podcasting about. The trick is to have a clear strategy instead of randomly pinning things to one generic board.<\/p>\n\n\n\n One of the greatest things about Pinterest, is unlike a post loaded to Facebook or Twitter that will practically disappear from newsfeeds after it goes live, a Pinterest pin will live on and grow. Pinterest pins are considered more evergreen<\/b>, and they are rewarded more when they give people what they are looking for.<\/p>\n\n\n\n What does that mean exactly? Effectively, when someone types into the Pinterest search bar keywords that show up in your pin\u2019s title or description, your pin can show up even if you posted it a year or two ago<\/b>. And, if it\u2019s gotten a significant number of clicks, saves, or impressions, it will be more likely to show up in search results as well.<\/p>\n\n\n\n As Pinterest states, \u201cBecause Pins last forever, your quality content has a longer shelf life<\/b>. Feeds drive other digital channels, which means recency reigns supreme. Since discovery and search powers Pinterest, [your] content has evergreen value. So when you create high quality, relevant Pins and optimize your website, you\u2019ll see results.\u201d<\/p>\n\n\n\n Step 1<\/strong>: Head on over to Pinterest.com<\/a> and click sign up.<\/p>\n\n\n\n When signing up, make sure to click \u201cCreate a business account.\u201d<\/b> Then, enter an email address, create a password, add your age, and click \u201cCreate account.\u201d Once you\u2019ve created your account you\u2019ll be prompted to add your website, select your country\/region, and to select your language. You\u2019ll also be prompted to select the type of business you\u2019re in, and the focus of your business. After you\u2019ve completed the prompts you\u2019ll be able to start creating your first pin.<\/p>\n\n\n\n The reason you want a business account in lieu of a personal account is that it will give you a deeper look at your analytics<\/b> so you can see where your efforts are working, and where you can improve. You\u2019ll also have access to more marketing tools, and you can purchase ads if you choose to. If you already have a personal account on Pinterest, click here to learn how to convert it to a business account<\/a>.<\/p>\n\n\n\n Pinterest defines boards as the space where, \u201cyou save, collect, and organize your pins.\u201d When you create a board, you can name it to reflect what the pins on that board are about. This is a great way to organize your Pinterest profile.<\/p>\n\n\n\n Let\u2019s say your podcast is about classic cars. You could have boards like:<\/p>\n\n\n\n When you\u2019re getting started with Pinterest, odds are you won\u2019t have a bunch of pins ready to load. This is the perfect time to create a board and share relevant pins from other accounts. For example, the classic car podcaster might add relevant pins on how to care for and clean a classic car to their \u201ccare and cleaning\u201d board. Or, they might add pictures of classic cars to their \u201ccar inspiration board.\u201d Not only will this get you on the radar of people that are creating content, you\u2019ll have content on your profile while you\u2019re developing your own pins to add to your page.<\/p>\n\n\n\n As you start adding content to your boards, Create and Go<\/a> recommends that you \u201cfollow at least 5-10 people in your niche.\u201d The reason they recommend this is so that your home feed will be populated with \u201crelevant pins to share with your audience,\u201d and so that you can \u201ckeep an eye on your competitors and the content that they are sharing.\u201d We\u2019ll add to this that following people in your niche is a great way to start forming relationships as well. This could lead to you having a new way to find guests for your show as well as a pool of potential fans.<\/p>\n\n\n\n Create and Go also recommends clicking on the pins that you are saving and confirming that the URL is a relevant link. This can help you ensure that the URL is not spam or a blocked website. The explained, \u201cPinterest doesn\u2019t like when you share spam or blocked websites, and they will penalize your engagement for it (even if it\u2019s on accident).<\/b>\u201d<\/p>\n\n\n\n To create your first pin, click \u201cCreate Pin\u201d from the Create drop-down menu in the upper left-hand corner. That will bring you to a page that looks like this: First, it\u2019s all about the size. <\/strong><\/p>\n\n\n\n Pinterest recommends that you use a 2:3 aspect ratio for all of your pins as images that are vertical show up best on their platform. As they explain in their sizing guide<\/a>, \u201cyour Pin could be 1,000 pixels wide, by 1,500 pixels tall. If your image falls outside this ratio, it could get truncated in people\u2019s feeds and they won\u2019t get to see your full Pin.\u201d<\/p>\n\n\n\n Like Instagram, most Pinterest users are on mobile<\/b>. In fact, Hootsuite reported that 85% of people use Pinterest on their mobile devices<\/a>. That\u2019s why the image size is so important.<\/p>\n\n\n\n Use a colorful image.<\/strong><\/p>\n\n\n\n Pinterest, though a search engine, is a highly visual platform. Your images need to be colorful and eye-catching. You also want to ensure that they are clear, and not blurry. You can use either stock photographs from websites like Pexels<\/a> and Unsplash<\/a>, or take your own.<\/p>\n\n\n\n Interestingly enough, many of the outlets we researched for this Podcasters Guide to Pinterest indicated that images without faces perform the best on the platform. Neck down, hands only, or even images where the subject is simply looking away seem to do better than those where a face is a focal point. According to Hubspot, \u201cthese receive 23% more Pins on the platform than those with faces.<\/a>\u201d<\/p>\n\n\n\n Add an intriguing or emotional headline.<\/b><\/p>\n\n\n\n Your headlines on Pinterest are just as important as the ones you use on your website itself. The goal of a good headline is to get the average pinner to stop scrolling through their feed and say, \u201cwhat\u2019s this?\u201d You want their interest piqued enough to get them to click the pin, and equally as curious to click through the pin to your website based on what you say in your Pinterest description.<\/p>\n\n\n\n Need help creating a good headline? We recommend checking out these posts:<\/p>\n\n\n\n Overlay text onto your Pinterest image to capture attention. <\/b><\/p>\n\n\n\n This doesn\u2019t have to be the same verbiage used in your headline by the way. For example, just because your headline is \u201c5 Ways Podcasting Improves Your Business,\u201d doesn\u2019t mean you have to overlay that as your text on the image. Instead, your text overlay might say something like \u201cMake More Money with Podcasting,\u201d or \u201cYour Podcast is a Gold Mine.\u201d<\/p>\n\n\n\n Pinterest says, \u201cKeep text concise so it\u2019s easy for people to read on their phones.\u201d This is sound advice, and we\u2019ll add to it that your text should be clear and easy to read. If that means you need to choose another image or change the color of your text – do it! <\/b>If someone has to strain their eyes to read your text overlay, you\u2019ve already lost them. <\/p>\n\n\n\nHere\u2019s everything this guide will cover:<\/h3>\n\n\n\n
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![\"pinterset](\"https:\/\/rss.com\/blog\/wp-content\/uploads\/2020\/07\/Pinterest-2.jpg\")
<\/figure>\n\n\n\n<\/span>Creating Your Pinterest Account<\/span><\/h2>\n\n\n\n
![\"sign](\"https:\/\/rss.com\/blog\/wp-content\/uploads\/2020\/07\/podcasters-guide-pinterest-sign-up.jpg\")
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<\/figure>\n\n\n\n<\/span>How to Create Boards on Pinterest<\/span><\/h2>\n\n\n\n
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Add Relevant Pins to Your Boards<\/h3>\n\n\n\n
<\/span>How to Add Your First Original Pinterest Pin<\/span><\/h2>\n\n\n\n
![\"podcasters-guide-pinterest-create-first-pin\"](\"https:\/\/rss.com\/blog\/wp-content\/uploads\/2020\/07\/podcasters-guide-pinterest-create-first-pin.jpg\")
Here you can add a title for your pin, upload the image you want displayed, add a description of what your pin is about, and insert a website link that users can click to get more information – or in this case, find your podcast episode.<\/p>\n\n\n\nWhat makes a good Pinterest pin?<\/h3>\n\n\n\n
![\"podcasters-guide-pinterest-rss-podcasting-pin\"](\"https:\/\/rss.com\/blog\/wp-content\/uploads\/2020\/07\/podcasters-guide-pinterest-rss-podcasting-pin.jpg\")
<\/figure>\n\n\n\n![\"pinterset](\"https:\/\/rss.com\/blog\/wp-content\/uploads\/2020\/07\/pinterset-pin.jpg\")
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Coschedule: 55 Easy Ways To Write A Headline That Will Reach Your Readers
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Crazy Egg: How to Create Winning Headlines in 9 Simple Steps
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The Hoth: Blog Topic Headline Title Generator
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