Most podcasters understand host-read sponsorships: a brand chooses a show, the host records an ad, and listeners hear the message during the episode.<\/p>\n\n\n\n
Programmatic advertising works differently.<\/strong><\/p>\n\n\n\n Instead of buying one show at a time, advertisers use technology to reach podcast listeners across many shows based on audience signals, show categories, content fit, location, brand preferences, and campaign goals.<\/p>\n\n\n\n For podcasters, that can make programmatic ads feel harder to understand:<\/p>\n\n\n\n Join Greg Wasserman, Head of Relationships at RSS.com<\/a>, and Scott Taylor, EVP of Publisher & Platform Partnerships<\/a> at Katz Media Group<\/a>, for a practical conversation about the programmatic podcast advertising market and what creators should know before turning it on.<\/p>\n\n\n\n Greg and Scott will explain how automated ad buying works, what advertisers look for, how targeting and brand safety factor into campaign delivery, and why programmatic advertising has become an important revenue channel for podcasters of many sizes.<\/p>\n\n\n\n By the end of the session, you\u2019ll have a clearer understanding of how programmatic advertising works, how advertisers think about podcast audiences, and how creators can take part in this growing side of podcast monetization.<\/a><\/p>\n\n\n\n \ud83d\udcc5 Date:<\/strong> Monday, July 13th <\/p>\n\n\n\n \u23f0 Time:<\/strong> 12:15pm PT \/ 3:15pm ET <\/p>\n\n\n\n \ud83c\udf7f Registration is free and easy \u2013 just enter your email below!<\/strong><\/p>\n\n\n\n\n
You\u2019ll Learn<\/h3>\n\n\n\n
\n
Event details<\/h3>\n\n\n\n