{"id":22319,"date":"2025-10-14T19:57:53","date_gmt":"2025-10-14T19:57:53","guid":{"rendered":"https:\/\/rss.com\/blog\/?p=22319"},"modified":"2025-10-14T19:57:55","modified_gmt":"2025-10-14T19:57:55","slug":"how-to-grow-your-podcast-7-lessons-from-13-years-of-podcasting","status":"publish","type":"post","link":"https:\/\/rss.com\/blog\/how-to-grow-your-podcast-7-lessons-from-13-years-of-podcasting\/","title":{"rendered":"How to Grow Your Podcast: 7 Lessons from 13 Years of Podcasting"},"content":{"rendered":"\n<p>RSS.com evangelist Joe Casabona recently shared a video on the <a href=\"https:\/\/www.youtube.com\/@rsscom\">RSS.com YouTube channel<\/a> where he reflected on his 13-year podcasting career and the valuable lessons he&#8217;s learned along the way.<\/p>\n\n\n\n<p>As his show approaches its 500th episode milestone, Joe offers advice that every podcaster can benefit from, whether you&#8217;re just starting or looking to level up your show.<\/p>\n\n\n\n<p><strong>Watch the full video:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"sllv-video -type_youtube\" data-provider=\"youtube\" data-video=\"i3c5qrM0aV0\"><a class=\"sllv-video__link\" href=\"https:\/\/youtu.be\/i3c5qrM0aV0\" rel=\"external noopener\" target=\"_blank\"><img decoding=\"async\" class=\"sllv-video__media lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Video\" data-src=\"https:\/\/i.ytimg.com\/vi_webp\/i3c5qrM0aV0\/sddefault.webp\"><\/a><button class=\"sllv-video__button\" type=\"button\" aria-label=\"Play Video\"><svg width=\"68\" height=\"48\" viewBox=\"0 0 68 48\"><path class=\"sllv-video__button-shape\" d=\"M66.52 7.74c-.78-2.93-2.49-5.41-5.42-6.19C55.79.13 34 0 34 0S12.21.13 6.9 1.55c-2.93.78-4.63 3.26-5.42 6.19C.06 13.05 0 24 0 24s.06 10.95 1.48 16.26c.78 2.93 2.49 5.41 5.42 6.19C12.21 47.87 34 48 34 48s21.79-.13 27.1-1.55c2.93-.78 4.64-3.26 5.42-6.19C67.94 34.95 68 24 68 24s-.06-10.95-1.48-16.26z\"\/><path class=\"sllv-video__button-icon\" d=\"M45 24L27 14v20\"\/><\/svg><\/button><\/div>\n<\/div><\/figure>\n\n\n\n<p>Here are the seven key lessons Joe wishes he&#8217;d known when he started podcasting.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-have-a-single-clear-call-to-action\"><span class=\"ez-toc-section\" id=\"1-have-a-single-clear-call-to-action\"><\/span>1. Have a Single Clear Call to Action<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When your listeners are doing laundry, driving, or working out (which research shows 65% of podcast listeners are doing), they&#8217;re only half paying attention. That&#8217;s why having one clear call to action is critical.<\/p>\n\n\n\n<p>Don&#8217;t overwhelm your audience with multiple asks like &#8220;subscribe on YouTube, share with a friend, join our mailing list, and check the show notes.&#8221; Instead, pick one action you want them to take and repeat it consistently.<\/p>\n\n\n\n<p><em><strong>Also see: <a href=\"https:\/\/rss.com\/blog\/calls-to-action-in-your-podcast\/\">How to Create Effective Calls-To-Action in Your Podcast<\/a><\/strong><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-build-your-email-list-from-day-one\"><span class=\"ez-toc-section\" id=\"2-build-your-email-list-from-day-one\"><\/span>2. Build Your Email List from Day One<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This is the lesson Joe emphasizes most. Despite working online since high school and podcasting for six years, he didn&#8217;t prioritize his email list until 2019. That was a mistake.<\/p>\n\n\n\n<p>Here&#8217;s the reality: podcasting creates a parasocial relationship where listeners feel like they know you, but you have no way to reach them directly. Building an email list gives you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A direct line to your most engaged listeners<\/li>\n\n\n\n<li>An easier way to share new episodes and updates<\/li>\n\n\n\n<li>A monetization avenue for products or services<\/li>\n\n\n\n<li>An asset you actually own<\/li>\n<\/ul>\n\n\n\n<p>Make building your email list your primary call to action.<\/p>\n\n\n\n<p><a href=\"https:\/\/rss.com\/blog\/6-reasons-why-your-podcast-needs-an-email-list\/\">Learn more about why your podcast needs an email list here<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-add-transcripts-as-soon-as-possible\"><span class=\"ez-toc-section\" id=\"3-add-transcripts-as-soon-as-possible\"><\/span>3. Add Transcripts as Soon as Possible<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Joe waited three years to add transcripts because AI tools didn&#8217;t exist yet and services like Rev charged $1.25 per minute. Once he finally added them, his website traffic increased significantly.<\/p>\n\n\n\n<p>Transcripts make your content more accessible and discoverable. They help people who:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Can&#8217;t listen but want to read the content<\/li>\n\n\n\n<li>Want to find a specific quote or moment<\/li>\n\n\n\n<li>Are deaf or hard of hearing<\/li>\n\n\n\n<li>Prefer scanning content before committing to listen<\/li>\n<\/ul>\n\n\n\n<p>Today, there&#8217;s no excuse not to have transcripts. RSS.com includes free AI transcription on all paid plans, making it easier than ever to add this feature to your show.<\/p>\n\n\n\n<p><a href=\"https:\/\/rss.com\/blog\/rss-com-releases-free-episode-transcripts-feature\/\">Learn more about our podcast transcripts<\/a>, or watch this video to see how easy it is to add them to your podcast:<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"sllv-video -type_youtube\" data-provider=\"youtube\" data-video=\"SuO5ZoeZIQQ\"><a class=\"sllv-video__link\" href=\"https:\/\/youtu.be\/SuO5ZoeZIQQ\" rel=\"external noopener\" target=\"_blank\"><img decoding=\"async\" class=\"sllv-video__media lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Video\" data-src=\"https:\/\/i.ytimg.com\/vi_webp\/SuO5ZoeZIQQ\/sddefault.webp\"><\/a><button class=\"sllv-video__button\" type=\"button\" aria-label=\"Play Video\"><svg width=\"68\" height=\"48\" viewBox=\"0 0 68 48\"><path class=\"sllv-video__button-shape\" d=\"M66.52 7.74c-.78-2.93-2.49-5.41-5.42-6.19C55.79.13 34 0 34 0S12.21.13 6.9 1.55c-2.93.78-4.63 3.26-5.42 6.19C.06 13.05 0 24 0 24s.06 10.95 1.48 16.26c.78 2.93 2.49 5.41 5.42 6.19C12.21 47.87 34 48 34 48s21.79-.13 27.1-1.55c2.93-.78 4.64-3.26 5.42-6.19C67.94 34.95 68 24 68 24s-.06-10.95-1.48-16.26z\"\/><path class=\"sllv-video__button-icon\" d=\"M45 24L27 14v20\"\/><\/svg><\/button><\/div>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-hire-an-editor\"><span class=\"ez-toc-section\" id=\"4-hire-an-editor\"><\/span>4. Hire an Editor<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Joe hated editing from the start. It&#8217;s time-consuming and difficult to do well. While AI tools can help with basic cuts, there&#8217;s a huge difference between removing content and having someone properly master your audio, level everything, and create smooth transitions.<\/p>\n\n\n\n<p>You don&#8217;t need to break the bank, but if you&#8217;re serious about your podcast (even as a hobby), hiring an editor will save you hours and dramatically improve your sound quality. Joe&#8217;s editor has been with him for eight years and has been key to his success.<\/p>\n\n\n\n<p><strong><em>Recommended reading: <a href=\"https:\/\/rss.com\/blog\/grow-your-podcasts-listener-base-by-hiring-help\/\">Hiring help could help you grow your listener base<\/a>!<\/em><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-ask-your-guests-to-share\"><span class=\"ez-toc-section\" id=\"5-ask-your-guests-to-share\"><\/span>5. Ask Your Guests to Share<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Only 25% of podcast guests share the episodes they appear on. That&#8217;s a missed opportunity.<\/p>\n\n\n\n<p>The key is doing interviews that stand out. When you ask questions guests haven&#8217;t been asked before, they&#8217;re much more likely to share the episode with their audience. Make it easy for them by providing shareable assets and links.<\/p>\n\n\n\n<p>Remember: guests want to showcase their expertise, and appearing on your podcast helps them do that. Just make sure you&#8217;re creating content worth sharing.<\/p>\n\n\n\n<p><strong><em>Also see: <a href=\"https:\/\/rss.com\/blog\/help-your-guests-promote-your-podcast\/\">How to Help Your Guests Promote Your Podcast<\/a><\/em><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-6-experiment-with-your-format\"><span class=\"ez-toc-section\" id=\"6-experiment-with-your-format\"><\/span>6. Experiment with Your Format<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>For his first 150 episodes, Joe asked the same five questions every time. While this created predictability, it also became monotonous.<\/p>\n\n\n\n<p>When he started experimenting with different formats and questions, he saw downloads increase. More importantly, he saw higher engagement and more people talking about the show.<\/p>\n\n\n\n<p>Think of successful TV shows like House or Law &amp; Order. They have predictable patterns, but they throw in unexpected elements to keep viewers engaged. Your podcast should do the same.<\/p>\n\n\n\n<p>Learn <a href=\"https:\/\/youtu.be\/zKFX337e_hE\">how to pick a format for your show<\/a> in this quick clip:<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"sllv-video -type_youtube\" data-provider=\"youtube\" data-video=\"zKFX337e_hE\"><a class=\"sllv-video__link\" href=\"https:\/\/youtu.be\/zKFX337e_hE\" rel=\"external noopener\" target=\"_blank\"><img decoding=\"async\" class=\"sllv-video__media lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Video\" data-src=\"https:\/\/i.ytimg.com\/vi_webp\/zKFX337e_hE\/sddefault.webp\"><\/a><button class=\"sllv-video__button\" type=\"button\" aria-label=\"Play Video\"><svg width=\"68\" height=\"48\" viewBox=\"0 0 68 48\"><path class=\"sllv-video__button-shape\" d=\"M66.52 7.74c-.78-2.93-2.49-5.41-5.42-6.19C55.79.13 34 0 34 0S12.21.13 6.9 1.55c-2.93.78-4.63 3.26-5.42 6.19C.06 13.05 0 24 0 24s.06 10.95 1.48 16.26c.78 2.93 2.49 5.41 5.42 6.19C12.21 47.87 34 48 34 48s21.79-.13 27.1-1.55c2.93-.78 4.64-3.26 5.42-6.19C67.94 34.95 68 24 68 24s-.06-10.95-1.48-16.26z\"\/><path class=\"sllv-video__button-icon\" d=\"M45 24L27 14v20\"\/><\/svg><\/button><\/div>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-7-downloads-don-t-equal-success\"><span class=\"ez-toc-section\" id=\"7-downloads-dont-equal-success\"><\/span>7. Downloads Don&#8217;t Equal Success<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When Joe hit one million downloads within about a year, he launched a $5\/month membership with ad-free content, extended episodes, and bonuses. No one signed up.<\/p>\n\n\n\n<p>Why? Because downloads are like foot traffic at a mall. Not everyone who walks in will buy something. What matters is engagement.<\/p>\n\n\n\n<p>Joe now measures success by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How many people join his email list<\/li>\n\n\n\n<li>How many fill out his feedback form<\/li>\n\n\n\n<li>Direct messages from listeners about specific episodes<\/li>\n<\/ul>\n\n\n\n<p>His shorter voice note episodes actually get fewer downloads than his interview episodes, but they generate more feedback and engagement, making them more successful by the metrics that matter.<\/p>\n\n\n\n<p>Use downloads as a barometer to see which episodes resonate, but don&#8217;t make them your only success metric. Focus on building real connections with your audience.<\/p>\n\n\n\n<p>You really can <a href=\"https:\/\/youtu.be\/QxIv9U2z2pQ\">grow your business with podcasting<\/a>, Check this out:<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"sllv-video -type_youtube\" data-provider=\"youtube\" data-video=\"QxIv9U2z2pQ\"><a class=\"sllv-video__link\" href=\"https:\/\/youtu.be\/QxIv9U2z2pQ\" rel=\"external noopener\" target=\"_blank\"><img decoding=\"async\" class=\"sllv-video__media lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Video\" data-src=\"https:\/\/i.ytimg.com\/vi_webp\/QxIv9U2z2pQ\/sddefault.webp\"><\/a><button class=\"sllv-video__button\" type=\"button\" aria-label=\"Play Video\"><svg width=\"68\" height=\"48\" viewBox=\"0 0 68 48\"><path class=\"sllv-video__button-shape\" d=\"M66.52 7.74c-.78-2.93-2.49-5.41-5.42-6.19C55.79.13 34 0 34 0S12.21.13 6.9 1.55c-2.93.78-4.63 3.26-5.42 6.19C.06 13.05 0 24 0 24s.06 10.95 1.48 16.26c.78 2.93 2.49 5.41 5.42 6.19C12.21 47.87 34 48 34 48s21.79-.13 27.1-1.55c2.93-.78 4.64-3.26 5.42-6.19C67.94 34.95 68 24 68 24s-.06-10.95-1.48-16.26z\"\/><path class=\"sllv-video__button-icon\" d=\"M45 24L27 14v20\"\/><\/svg><\/button><\/div>\n<\/div><\/figure>\n\n\n\n<p>Check out our post <a href=\"https:\/\/rss.com\/blog\/how-to-create-a-podcast-business-plan\/\">How to Create a Podcast Business Plan<\/a> as well for even more tips on growing your business with your show.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-start-growing-your-podcast-today\"><span class=\"ez-toc-section\" id=\"start-growing-your-podcast-today\"><\/span>Start Growing Your Podcast Today<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>These seven lessons are timeless because they focus on what really matters: building genuine connections with your audience, making your content accessible, and measuring success by engagement rather than vanity metrics.<\/p>\n\n\n\n<p>Ready to put these lessons into action? <a href=\"https:\/\/dashboard.rss.com\/auth\/sign-up\/\">Head here to start your podcast for free<\/a>. <\/p>\n\n\n\n<p>Our platform includes features that support all of these strategies, from automatic transcripts to detailed analytics that go beyond simple download numbers.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>RSS.com evangelist Joe Casabona recently shared a video on the RSS.com YouTube channel where he reflected on his 13-year podcasting career and the valuable lessons he&#8217;s learned along the way. As his show approaches its 500th episode milestone, Joe offers advice that every podcaster can benefit from, whether you&#8217;re just starting or looking to level [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":22329,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[181,169,162],"tags":[],"class_list":["post-22319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-grow-your-podcast","category-how-to","category-tips-for-podcasters"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Grow Your Podcast: 7 Lessons from 13 Years of Podcasting | RSS.com Podcast Hosting<\/title>\n<meta name=\"description\" content=\"Learn the timeless lessons our evangelist Joe Casabona has learned in his 13 years in podcasting. These lessons could help you grow faster!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rss.com\/blog\/how-to-grow-your-podcast-7-lessons-from-13-years-of-podcasting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Grow Your Podcast: 7 Lessons from 13 Years of Podcasting\" \/>\n<meta property=\"og:description\" content=\"Learn the timeless lessons our evangelist Joe Casabona has learned in his 13 years in podcasting. These lessons could help you grow faster!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rss.com\/blog\/how-to-grow-your-podcast-7-lessons-from-13-years-of-podcasting\/\" \/>\n<meta property=\"og:site_name\" content=\"RSS.com Podcast Hosting\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-14T19:57:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-14T19:57:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rss.com\/blog\/wp-content\/uploads\/2025\/10\/how-to-grow-a-podcast-7-lessons.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ashley\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ashley\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Grow Your Podcast: 7 Lessons from 13 Years of Podcasting | RSS.com Podcast Hosting","description":"Learn the timeless lessons our evangelist Joe Casabona has learned in his 13 years in podcasting. 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