{"id":20889,"date":"2025-02-18T23:43:48","date_gmt":"2025-02-18T23:43:48","guid":{"rendered":"https:\/\/rss.com\/blog\/?p=20889"},"modified":"2025-02-18T23:45:09","modified_gmt":"2025-02-18T23:45:09","slug":"arielle-nissenblatt-top-10-podcast-marketing-tips","status":"publish","type":"post","link":"https:\/\/rss.com\/blog\/arielle-nissenblatt-top-10-podcast-marketing-tips\/","title":{"rendered":"Arielle Nissenblatt\u2019s Top 10 Podcast Marketing Tips"},"content":{"rendered":"\n<p>In a recent <a href=\"https:\/\/www.youtube.com\/watch?v=lr8D3pvFt5M&amp;t=41s\">YouTube Live event with RSS.com<\/a>, podcast marketing expert <a href=\"https:\/\/www.ariellenissenblatt.com\/\">Arielle Nissenblatt<\/a> shared her insights on growing your podcast audience.<\/p>\n\n\n\n<p>With years of experience in the industry, including roles at <a href=\"https:\/\/squadcast.fm\/\">SquadCast<\/a>, <a href=\"https:\/\/www.descript.com\/\">Descript<\/a>, and <a href=\"https:\/\/castbox.fm\/\">Castbox<\/a>, Arielle brings a unique perspective to <a href=\"https:\/\/rss.com\/blog\/effectively-market-your-podcast\/\">podcast marketing<\/a>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"sllv-video -type_youtube\" data-provider=\"youtube\" data-video=\"lr8D3pvFt5M\"><a class=\"sllv-video__link\" href=\"https:\/\/www.youtube.com\/watch?v=lr8D3pvFt5M&#038;t=41s\" rel=\"external noopener\" target=\"_blank\"><img decoding=\"async\" class=\"sllv-video__media lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Video\" data-src=\"https:\/\/i.ytimg.com\/vi_webp\/lr8D3pvFt5M\/sddefault.webp\"><\/a><button class=\"sllv-video__button\" type=\"button\" aria-label=\"Play Video\"><svg width=\"68\" height=\"48\" viewBox=\"0 0 68 48\"><path class=\"sllv-video__button-shape\" d=\"M66.52 7.74c-.78-2.93-2.49-5.41-5.42-6.19C55.79.13 34 0 34 0S12.21.13 6.9 1.55c-2.93.78-4.63 3.26-5.42 6.19C.06 13.05 0 24 0 24s.06 10.95 1.48 16.26c.78 2.93 2.49 5.41 5.42 6.19C12.21 47.87 34 48 34 48s21.79-.13 27.1-1.55c2.93-.78 4.64-3.26 5.42-6.19C67.94 34.95 68 24 68 24s-.06-10.95-1.48-16.26z\"\/><path class=\"sllv-video__button-icon\" d=\"M45 24L27 14v20\"\/><\/svg><\/button><\/div>\n<\/div><\/figure>\n\n\n\n<p><em>\u201cMarketing is fun. I promise. It\u2019s an extremely creative field because you can constantly think about new creative ways to reach new people.\u201d \u2013 Arielle Nissenblatt<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Podcast Marketing Tips Masterclass - Marketing Philosophy Graphic\" class=\"wp-image-20891 lazyload\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" data-src=\"https:\/\/rss.com\/blog\/wp-content\/uploads\/2025\/02\/Podcast-Marketing-Tips-Masterclass-Marketing-Philosophy-1024x683.png\" data-srcset=\"https:\/\/rss.com\/blog\/wp-content\/uploads\/2025\/02\/Podcast-Marketing-Tips-Masterclass-Marketing-Philosophy-1024x683.png 1024w, https:\/\/rss.com\/blog\/wp-content\/uploads\/2025\/02\/Podcast-Marketing-Tips-Masterclass-Marketing-Philosophy-300x200.png 300w, https:\/\/rss.com\/blog\/wp-content\/uploads\/2025\/02\/Podcast-Marketing-Tips-Masterclass-Marketing-Philosophy-768x512.png 768w, https:\/\/rss.com\/blog\/wp-content\/uploads\/2025\/02\/Podcast-Marketing-Tips-Masterclass-Marketing-Philosophy.png 1200w\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-foundation-arielle-s-marketing-philosophy\"><span class=\"ez-toc-section\" id=\"the-foundation-arielles-marketing-philosophy\"><\/span>The Foundation: Arielle&#8217;s Marketing Philosophy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Before diving into specific tactics, Nissenblatt emphasizes three core principles:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Collaboration Over Competition: <\/strong>Rather than viewing similar podcasts as competitors, see them as potential collaborators who can help you reach new audiences.<\/li>\n\n\n\n<li><strong>Marketing Should Be Fun: <\/strong>Approach marketing as a creative endeavor rather than a necessary evil.<\/li>\n\n\n\n<li><strong>Borrow Existing Audiences: <\/strong>Leverage the fact that podcast listeners typically subscribe to multiple shows (7-8 on average).<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tip-1-focus-on-converting-existing-podcast-listeners\"><span class=\"ez-toc-section\" id=\"tip-1-focus-on-converting-existing-podcast-listeners\"><\/span>Tip 1: Focus on Converting Existing Podcast Listeners<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Podcast Marketing Tips Masterclass - Tip 1 Graphic\" class=\"wp-image-20892 lazyload\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" data-src=\"https:\/\/rss.com\/blog\/wp-content\/uploads\/2025\/02\/Podcast-Marketing-Tips-Masterclass-Tip-1-1024x683.png\" data-srcset=\"https:\/\/rss.com\/blog\/wp-content\/uploads\/2025\/02\/Podcast-Marketing-Tips-Masterclass-Tip-1-1024x683.png 1024w, https:\/\/rss.com\/blog\/wp-content\/uploads\/2025\/02\/Podcast-Marketing-Tips-Masterclass-Tip-1-300x200.png 300w, https:\/\/rss.com\/blog\/wp-content\/uploads\/2025\/02\/Podcast-Marketing-Tips-Masterclass-Tip-1-768x512.png 768w, https:\/\/rss.com\/blog\/wp-content\/uploads\/2025\/02\/Podcast-Marketing-Tips-Masterclass-Tip-1.png 1200w\"><\/figure>\n\n\n\n<p>\u201cIt is hard to convert a non-listener into a listener to your podcast, so focus on who you can influence now.\u201d<\/p>\n\n\n\n<p>Instead of trying to convert people who don\u2019t listen to podcasts, target those who already do.&nbsp;<\/p>\n\n\n\n<p>These individuals know how to access podcasts. They also:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Are actively looking for new content<\/li>\n\n\n\n<li>Understand podcast consumption habits<\/li>\n\n\n\n<li>Are more likely to become regular listeners<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tip-2-claim-and-monitor-your-podcast-everywhere\"><span class=\"ez-toc-section\" id=\"tip-2-claim-and-monitor-your-podcast-everywhere\"><\/span>Tip 2: Claim and Monitor Your Podcast Everywhere<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Podcast Marketing Tips Masterclass - Tip 2 Graphic\" class=\"wp-image-20893 lazyload\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" data-src=\"https:\/\/rss.com\/blog\/wp-content\/uploads\/2025\/02\/Podcast-Marketing-Tips-Masterclass-Tip-2-1024x683.png\" data-srcset=\"https:\/\/rss.com\/blog\/wp-content\/uploads\/2025\/02\/Podcast-Marketing-Tips-Masterclass-Tip-2-1024x683.png 1024w, https:\/\/rss.com\/blog\/wp-content\/uploads\/2025\/02\/Podcast-Marketing-Tips-Masterclass-Tip-2-300x200.png 300w, https:\/\/rss.com\/blog\/wp-content\/uploads\/2025\/02\/Podcast-Marketing-Tips-Masterclass-Tip-2-768x512.png 768w, https:\/\/rss.com\/blog\/wp-content\/uploads\/2025\/02\/Podcast-Marketing-Tips-Masterclass-Tip-2.png 1200w\"><\/figure>\n\n\n\n<p>Regular maintenance of your podcast\u2019s presence across platforms is crucial.&nbsp;<\/p>\n\n\n\n<p>Arielle suggests you do the following with your show:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Verify ownership on various podcast apps<\/li>\n\n\n\n<li>Claim your show on platforms like Goodpods and Castbox<\/li>\n\n\n\n<li>Monitor charts and rankings in your category<\/li>\n\n\n\n<li>Respond to listener comments and reviews<\/li>\n\n\n\n<li>Track where your listeners are coming from<\/li>\n<\/ul>\n\n\n\n<p><strong><em>Related: <a href=\"https:\/\/rss.com\/blog\/podcast-directory-list\/\">Check out all the podcast directories you can add your podcast to<\/a>!<\/em><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tip-3-know-your-niche-inside-and-out\"><span class=\"ez-toc-section\" id=\"tip-3-know-your-niche-inside-and-out\"><\/span>Tip 3: Know Your Niche Inside and Out<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Podcast Marketing Tips Masterclass - Tip 3 Graphic\n\" class=\"wp-image-20894 lazyload\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" data-src=\"https:\/\/rss.com\/blog\/wp-content\/uploads\/2025\/02\/Podcast-Marketing-Tips-Masterclass-Tip-3-1024x683.png\" data-srcset=\"https:\/\/rss.com\/blog\/wp-content\/uploads\/2025\/02\/Podcast-Marketing-Tips-Masterclass-Tip-3-1024x683.png 1024w, https:\/\/rss.com\/blog\/wp-content\/uploads\/2025\/02\/Podcast-Marketing-Tips-Masterclass-Tip-3-300x200.png 300w, https:\/\/rss.com\/blog\/wp-content\/uploads\/2025\/02\/Podcast-Marketing-Tips-Masterclass-Tip-3-768x512.png 768w, https:\/\/rss.com\/blog\/wp-content\/uploads\/2025\/02\/Podcast-Marketing-Tips-Masterclass-Tip-3.png 1200w\"><\/figure>\n\n\n\n<p>Understanding your podcast\u2019s ecosystem is vital.&nbsp;<\/p>\n\n\n\n<p>Arielle recommends podcasters:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Follow <a href=\"https:\/\/rss.com\/blog\/your-complete-guide-to-podcast-email-marketing\/\">relevant email newsletters<\/a><\/li>\n\n\n\n<li>Listen to similar podcasts<\/li>\n\n\n\n<li>Connect with influencers in your space<\/li>\n\n\n\n<li>Monitor social media accounts in your niche<\/li>\n\n\n\n<li>Stay updated with industry publications<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tip-4-develop-a-marketing-plan-early\"><span class=\"ez-toc-section\" id=\"tip-4-develop-a-marketing-plan-early\"><\/span>Tip 4: Develop a Marketing Plan Early<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" class=\"wp-image-20895 lazyload\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" data-src=\"https:\/\/rss.com\/blog\/wp-content\/uploads\/2025\/02\/Podcast-Marketing-Tips-Masterclass-Tip-4-1024x683.png\" data-srcset=\"https:\/\/rss.com\/blog\/wp-content\/uploads\/2025\/02\/Podcast-Marketing-Tips-Masterclass-Tip-4-1024x683.png 1024w, https:\/\/rss.com\/blog\/wp-content\/uploads\/2025\/02\/Podcast-Marketing-Tips-Masterclass-Tip-4-300x200.png 300w, https:\/\/rss.com\/blog\/wp-content\/uploads\/2025\/02\/Podcast-Marketing-Tips-Masterclass-Tip-4-768x512.png 768w, https:\/\/rss.com\/blog\/wp-content\/uploads\/2025\/02\/Podcast-Marketing-Tips-Masterclass-Tip-4.png 1200w\"><\/figure>\n\n\n\n<p>\u201cMarketing should not be the last thing that you think about after you develop the show and record the show.\u201d<\/p>\n\n\n\n<p>Consider marketing strategies during the show\u2019s development.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s what this could look like in practice:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Plan guest selection strategically<\/li>\n\n\n\n<li>Budget for promotional materials<\/li>\n\n\n\n<li>Create episode-specific artwork<\/li>\n\n\n\n<li>Prepare social media assets<\/li>\n\n\n\n<li>Design individual promotion strategies for each episode<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tip-5-become-the-podcast-authority-in-your-space\"><span class=\"ez-toc-section\" id=\"tip-5-become-the-podcast-authority-in-your-space\"><\/span>Tip 5: Become the Podcast Authority in Your Space<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Podcast Marketing Tips Masterclass - Tip 5 Graphic\" class=\"wp-image-20896 lazyload\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" data-src=\"https:\/\/rss.com\/blog\/wp-content\/uploads\/2025\/02\/Podcast-Marketing-Tips-Masterclass-Tip-5-1024x683.png\" data-srcset=\"https:\/\/rss.com\/blog\/wp-content\/uploads\/2025\/02\/Podcast-Marketing-Tips-Masterclass-Tip-5-1024x683.png 1024w, https:\/\/rss.com\/blog\/wp-content\/uploads\/2025\/02\/Podcast-Marketing-Tips-Masterclass-Tip-5-300x200.png 300w, https:\/\/rss.com\/blog\/wp-content\/uploads\/2025\/02\/Podcast-Marketing-Tips-Masterclass-Tip-5-768x512.png 768w, https:\/\/rss.com\/blog\/wp-content\/uploads\/2025\/02\/Podcast-Marketing-Tips-Masterclass-Tip-5.png 1200w\"><\/figure>\n\n\n\n<p>Position yourself as the go-to podcast expert in your niche.<\/p>\n\n\n\n<p>Arielle does the following, and recommends you do it too:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Contribute to industry newsletters<\/li>\n\n\n\n<li>Offer podcast recommendations in your field<\/li>\n\n\n\n<li>Write <a href=\"https:\/\/rss.com\/blog\/guest-podcasting-is-the-new-guest-blogging\/\">guest posts<\/a> for relevant publications<\/li>\n\n\n\n<li>Share expertise on social media<\/li>\n\n\n\n<li>Network within your industry<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tip-6-don-t-over-rely-on-social-media\"><span class=\"ez-toc-section\" id=\"tip-6-dont-over-rely-on-social-media\"><\/span>Tip 6: Don\u2019t Over-Rely on Social Media<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Podcast Marketing Tips Masterclass - Tip 6 Graphic\" class=\"wp-image-20897 lazyload\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" data-src=\"https:\/\/rss.com\/blog\/wp-content\/uploads\/2025\/02\/Podcast-Marketing-Tips-Masterclass-Tip-6-1024x683.png\" data-srcset=\"https:\/\/rss.com\/blog\/wp-content\/uploads\/2025\/02\/Podcast-Marketing-Tips-Masterclass-Tip-6-1024x683.png 1024w, https:\/\/rss.com\/blog\/wp-content\/uploads\/2025\/02\/Podcast-Marketing-Tips-Masterclass-Tip-6-300x200.png 300w, https:\/\/rss.com\/blog\/wp-content\/uploads\/2025\/02\/Podcast-Marketing-Tips-Masterclass-Tip-6-768x512.png 768w, https:\/\/rss.com\/blog\/wp-content\/uploads\/2025\/02\/Podcast-Marketing-Tips-Masterclass-Tip-6.png 1200w\"><\/figure>\n\n\n\n<p>\u201cDon\u2019t spend all your time and money on social media and then get upset when the conversions are low.\u201d<\/p>\n\n\n\n<p>Remember that social media is not always the best conversion tool.<\/p>\n\n\n\n<p>If you are going to use social media though, Arielle says you should:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Focus on providing value<\/li>\n\n\n\n<li>Remember that social media works better for building awareness<\/li>\n\n\n\n<li>Make social media part of a larger strategy<\/li>\n<\/ul>\n\n\n\n<p>Most importantly though, Arielle says you shouldn\u2019t let social media consume all your marketing time! There are much better ways to get attention for your show.<\/p>\n\n\n\n<p><strong><em>Also see: <a href=\"https:\/\/rss.com\/blog\/how-to-promote-your-podcast-on-social-media-and-attract-new-listeners\/\">How to Promote Your Podcast on Social Media and Attract New Listeners<\/a>!<\/em><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tip-7-give-collaborations-multiple-chances\"><span class=\"ez-toc-section\" id=\"tip-7-give-collaborations-multiple-chances\"><\/span>Tip 7: Give Collaborations Multiple Chances<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" class=\"wp-image-20898 lazyload\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" data-src=\"https:\/\/rss.com\/blog\/wp-content\/uploads\/2025\/02\/Podcast-Marketing-Tips-Masterclass-Tip-7-1024x683.png\" data-srcset=\"https:\/\/rss.com\/blog\/wp-content\/uploads\/2025\/02\/Podcast-Marketing-Tips-Masterclass-Tip-7-1024x683.png 1024w, https:\/\/rss.com\/blog\/wp-content\/uploads\/2025\/02\/Podcast-Marketing-Tips-Masterclass-Tip-7-300x200.png 300w, https:\/\/rss.com\/blog\/wp-content\/uploads\/2025\/02\/Podcast-Marketing-Tips-Masterclass-Tip-7-768x512.png 768w, https:\/\/rss.com\/blog\/wp-content\/uploads\/2025\/02\/Podcast-Marketing-Tips-Masterclass-Tip-7.png 1200w\"><\/figure>\n\n\n\n<p>When trying collaborative marketing efforts Arielle recommends testing different formats. For example, promo swaps, feed swaps, and guest appearances.&nbsp;<\/p>\n\n\n\n<p>She also recommends:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Trying various placements and timings<\/li>\n\n\n\n<li>Adjusting <a href=\"https:\/\/rss.com\/blog\/calls-to-action-in-your-podcast\/\">calls-to-action<\/a><\/li>\n\n\n\n<li>Experimenting with different partners, and<\/li>\n\n\n\n<li>Allowing time for results<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tip-8-personalize-your-outreach\"><span class=\"ez-toc-section\" id=\"tip-8-personalize-your-outreach\"><\/span>Tip 8: Personalize Your Outreach<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Podcast Marketing Tips Masterclass - Tip 8 Graphic\" class=\"wp-image-20899 lazyload\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" data-src=\"https:\/\/rss.com\/blog\/wp-content\/uploads\/2025\/02\/Podcast-Marketing-Tips-Masterclass-Tip-8-1024x683.png\" data-srcset=\"https:\/\/rss.com\/blog\/wp-content\/uploads\/2025\/02\/Podcast-Marketing-Tips-Masterclass-Tip-8-1024x683.png 1024w, https:\/\/rss.com\/blog\/wp-content\/uploads\/2025\/02\/Podcast-Marketing-Tips-Masterclass-Tip-8-300x200.png 300w, https:\/\/rss.com\/blog\/wp-content\/uploads\/2025\/02\/Podcast-Marketing-Tips-Masterclass-Tip-8-768x512.png 768w, https:\/\/rss.com\/blog\/wp-content\/uploads\/2025\/02\/Podcast-Marketing-Tips-Masterclass-Tip-8.png 1200w\"><\/figure>\n\n\n\n<p>\u201cIndividualize all of your asks\/pitch messages. We can tell when it\u2019s a mass email.\u201d<\/p>\n\n\n\n<p>When reaching out to potential collaborators, never spray and pray! Instead, you should:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Research their show thoroughly<\/li>\n\n\n\n<li>Explain why the collaboration makes sense<\/li>\n\n\n\n<li>Reference specific episodes or content<\/li>\n\n\n\n<li>Focus on mutual benefits<\/li>\n\n\n\n<li>Build relationships before making asks<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tip-9-perfect-your-visual-packaging\"><span class=\"ez-toc-section\" id=\"tip-9-perfect-your-visual-packaging\"><\/span>Tip 9: Perfect Your Visual Packaging<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Podcast Marketing Tips Masterclass - Tip 9 Graphic\" class=\"wp-image-20900 lazyload\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" data-src=\"https:\/\/rss.com\/blog\/wp-content\/uploads\/2025\/02\/Podcast-Marketing-Tips-Masterclass-Tip-9-1024x683.png\" data-srcset=\"https:\/\/rss.com\/blog\/wp-content\/uploads\/2025\/02\/Podcast-Marketing-Tips-Masterclass-Tip-9-1024x683.png 1024w, https:\/\/rss.com\/blog\/wp-content\/uploads\/2025\/02\/Podcast-Marketing-Tips-Masterclass-Tip-9-300x200.png 300w, https:\/\/rss.com\/blog\/wp-content\/uploads\/2025\/02\/Podcast-Marketing-Tips-Masterclass-Tip-9-768x512.png 768w, https:\/\/rss.com\/blog\/wp-content\/uploads\/2025\/02\/Podcast-Marketing-Tips-Masterclass-Tip-9.png 1200w\"><\/figure>\n\n\n\n<p>Ensure your podcast\u2019s visual elements effectively communicate your show\u2019s content.<\/p>\n\n\n\n<p>To do this you should:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create clear, compelling cover art<\/li>\n\n\n\n<li>Design a professional website<\/li>\n\n\n\n<li>Choose an descriptive title<\/li>\n\n\n\n<li>Test branding with potential listeners<\/li>\n\n\n\n<li>Maintain consistent visual identity<\/li>\n<\/ul>\n\n\n\n<p><strong><em>Related: <a href=\"https:\/\/rss.com\/blog\/how-to-make-a-podcast-cover\/\">How to Create Great Podcast Cover Art<\/a><\/em><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tip-10-create-a-strong-listener-on-ramp\"><span class=\"ez-toc-section\" id=\"tip-10-create-a-strong-listener-on-ramp\"><\/span>Tip 10: Create a Strong Listener On-Ramp<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Podcast Marketing Tips Masterclass - Tip 10 Graphic\" class=\"wp-image-20901 lazyload\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" data-src=\"https:\/\/rss.com\/blog\/wp-content\/uploads\/2025\/02\/Podcast-Marketing-Tips-Masterclass-Tip-10-1024x683.png\" data-srcset=\"https:\/\/rss.com\/blog\/wp-content\/uploads\/2025\/02\/Podcast-Marketing-Tips-Masterclass-Tip-10-1024x683.png 1024w, https:\/\/rss.com\/blog\/wp-content\/uploads\/2025\/02\/Podcast-Marketing-Tips-Masterclass-Tip-10-300x200.png 300w, https:\/\/rss.com\/blog\/wp-content\/uploads\/2025\/02\/Podcast-Marketing-Tips-Masterclass-Tip-10-768x512.png 768w, https:\/\/rss.com\/blog\/wp-content\/uploads\/2025\/02\/Podcast-Marketing-Tips-Masterclass-Tip-10.png 1200w\"><\/figure>\n\n\n\n<p>\u201cYou need a trailer and an on-ramp for listeners. When they find your show, what is their journey to becoming a loyal listener?\u201d<\/p>\n\n\n\n<p>Develop a clear path for new listeners.&nbsp;<\/p>\n\n\n\n<p>It could be as simple as taking these steps:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/rss.com\/blog\/podcast-trailer-episodes\/\">Create an engaging podcast trailer<\/a> (30-90 seconds)<\/li>\n\n\n\n<li>Explain your show\u2019s value proposition<\/li>\n\n\n\n<li>Make it easy to start listening<\/li>\n\n\n\n<li>Provide clear calls-to-action<\/li>\n\n\n\n<li>Guide listeners to your best content<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-making-these-tips-work-for-you\"><span class=\"ez-toc-section\" id=\"making-these-tips-work-for-you\"><\/span>Making These Tips Work for You<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Remember that not every marketing strategy works for every podcast. Test different approaches and track what works best for your show and audience. <\/p>\n\n\n\n<p>The key is to be consistent, authentic, and focused on providing value to your listeners.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a recent YouTube Live event with RSS.com, podcast marketing expert Arielle Nissenblatt shared her insights on growing your podcast audience. With years of experience in the industry, including roles at SquadCast, Descript, and Castbox, Arielle brings a unique perspective to podcast marketing.&nbsp; \u201cMarketing is fun. I promise. It\u2019s an extremely creative field because you [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":20890,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[181],"tags":[],"class_list":["post-20889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-grow-your-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Arielle Nissenblatt\u2019s Top 10 Podcast Marketing Tips | RSS.com Podcast Hosting<\/title>\n<meta name=\"description\" content=\"Learn podcast marketing expert Arielle Nissenblatt&#039;s top 10 podcast marketing tips for growing your podcast.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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