{"id":1702,"date":"2019-07-09T16:48:34","date_gmt":"2019-07-09T16:48:34","guid":{"rendered":"https:\/\/wp.rss.com\/?p=1702"},"modified":"2024-01-18T16:30:37","modified_gmt":"2024-01-18T16:30:37","slug":"help-your-guests-promote-your-podcast","status":"publish","type":"post","link":"https:\/\/rss.com\/blog\/help-your-guests-promote-your-podcast\/","title":{"rendered":"Podcast Tips: How to Help Your Guests Promote Your Podcast"},"content":{"rendered":"\n

My name is Dana Escamilla, and I\u2019m the co-founder of the reality TV blog Taste of Reality<\/a>.<\/p>\n\n\n\n

Close to a year ago, we decided to start a podcast<\/a> as a way to reach new audiences and expand the types of content we publish.<\/p>\n\n\n\n

We learned quickly that starting a new podcast and building an audience<\/a> can be tough and can feel like an uphill battle!<\/p>\n\n\n\n

In this article, I\u2019m going to share tips we use to help our guests to promote their podcast episode on our show.<\/p>\n\n\n\n

<\/span>Ask Your Guests to Share<\/span><\/h2>\n\n\n\n

One of the tough lessons we learned while promoting the Taste of Reality with Troy Turner Podcast<\/i><\/a> is landing a popular guest on your podcast (in our case a Bravolebrity such as a Real Housewife) is only half the battle.<\/p>\n\n\n\n

The other half is getting the guest to promote their episode of your show to their fans and followers.<\/p>\n\n\n\n

Definitely ask your guest for an upfront commitment to share on their social media channels<\/a>, and then ask them to share just after the interview where they had a really good experience.<\/p>\n\n\n\n

In most cases, when asked, we typically receive a \u2018yes!\u2019 and a commitment to sharing in some form.<\/p>\n\n\n\n

The lesson – always ask your guest to share and try to get a commitment. <\/strong><\/p>\n\n\n\n

With that being said, the reality is when the time comes to promote the episode<\/a>, many won\u2019t share which can be very disappointing and frustrating!<\/p>\n\n\n\n

There are many reasons why a guest may not share such as you may only be tagging them in Instagram and not Facebook and it\u2019s hard and time consuming to repost in Instagram.<\/p>\n\n\n\n

Or, they may not realize the episode is out, especially if they aren\u2019t sure when the episode will be released.<\/p>\n\n\n\n

Regardless of the reason, ensuring you have done all you can<\/strong> to notify them and make it as easy as possible to share in social media is crucial!<\/p>\n\n\n\n

<\/span>Email with Link to the Episode on Your Website<\/span><\/h2>\n\n\n\n

When the episode goes live on your website, email the guest and or their publicity contacts with a link to the page.<\/p>\n\n\n\n

By sending a link to the page on your website, they can easily listen to the episode (embed the episode whenever possible<\/a>), and read the show notes which should include the guest\u2019s social handles and website links to any relevant products they may be promoting.<\/p>\n\n\n\n

If the show notes really showcases the guest and their offering, they may be more likely to share and cross promote.<\/p>\n\n\n\n

In your email, be sure to ask your guest to share this link in their Facebook and Twitter accounts!<\/p>\n\n\n\n

<\/span>Sharing on Facebook<\/span><\/h2>\n\n\n\n

Facebook is an easy way for a guest to share in their newsfeed.<\/p>\n\n\n\n

First, share the link to the episode page in your Facebook page and if they are a public profile or have a page, tag their name and \/ or page in the caption of the post so they get notified.<\/p>\n\n\n\n

If you tend to share an image from Instagram directly to Facebook, take the extra step to go into Facebook and change the Instagram @username to tag the Facebook profile and or page.<\/p>\n\n\n\n

\ud83d\udca1Related Reading<\/strong>: Learn how to add your podcast to Facebook here<\/a>.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

<\/span>Sharing on Twitter<\/span><\/h2>\n\n\n\n

Twitter is another quick and easy way for guests to retweet and get the word out!<\/p>\n\n\n\n

Again, share the link to the episode page in your tweet and be sure to include their Twitter handle and any relevant hashtags in the caption.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

<\/span>Sharing on Instagram<\/span><\/h2>\n\n\n\n

We’ve learned that Instagram<\/a> is one of the more challenging ways for guests to share a post.<\/p>\n\n\n\n

My tip is to create a post and tag the guest in the photo as well as in the caption so your fans know a new episode is live.<\/p>\n\n\n\n

Also be sure to include all relevant hashtags!<\/p>\n\n\n\n

Depending on the guest, they may not repost because it can be cumbersome.<\/p>\n\n\n\n

Another reason is the value of the visual grid. Some guests may prefer to keep a curated photo and video grid on their profile and if the design of your post doesn\u2019t flow with the look of their grid, they may not want to share it.<\/p>\n\n\n\n

The work around to all of this is to also create a story. Stories are incredibly easy to share and don\u2019t live on forever in the grid. When creating your story, tag the guest and include any relevant hashtags.<\/p>\n\n\n\n

If you have over 10,000 followers on your Instagram account, you can also include a link to your episode page and encourage your followers to swipe up to listen!<\/p>\n\n\n\n

As you build up your stories, you can also save them as highlights so existing and new podcast followers can do a quick run through of your guests by episode at any time!<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

<\/span>Wrapping It Up<\/span><\/h2>\n\n\n\n

In closing, getting your podcast guests to promote their episode and your podcast<\/a> overall is an important piece in building an audience around your show.<\/p>\n\n\n\n

Finding ways to make it easy for them to share will be critical<\/strong> and the more you do, the more success you may see in growing your listeners<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Landing a popular guest on your podcast is only half the battle. In this post you’ll learn proven tips to help your guests promote your podcast<\/p>\n","protected":false},"author":7,"featured_media":2195,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-with-sidebar","format":"standard","meta":{"footnotes":""},"categories":[181,169],"tags":[],"class_list":["post-1702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-grow-your-podcast","category-how-to"],"yoast_head":"\nPodcast Tips: How to Help Your Guests Promote Your Podcast | RSS.com Podcast Hosting<\/title>\n<meta name=\"description\" content=\"Landing a popular guest on your podcast is only half the battle. 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