{"id":1673,"date":"2025-03-26T02:49:55","date_gmt":"2025-03-26T02:49:55","guid":{"rendered":"https:\/\/wp.rss.com\/?p=1673"},"modified":"2025-03-26T17:10:08","modified_gmt":"2025-03-26T17:10:08","slug":"effectively-market-your-podcast","status":"publish","type":"post","link":"https:\/\/rss.com\/blog\/effectively-market-your-podcast\/","title":{"rendered":"9 Clever Tips to Market Your Podcast"},"content":{"rendered":"\n

A radio show with 1,000 listeners is pathetic.<\/b><\/p>\n\n\n\n

Why? Because terrestrial radio is a medium with a passive audience.<\/p>\n\n\n\n

So it would make sense to think that a podcast with 1,000 listeners would be pathetic too. But the difference is that podcast audiences are active <\/em>… not passive.<\/p>\n\n\n\n

To put it in simpler terms\u2026<\/p>\n\n\n\n

Imagine giving a speech to 1,000 attendees in a private auditorium.<\/b><\/p>\n\n\n\n

That\u2019s what it\u2019s like to podcast to an audience of 1,000 listeners. They\u2019re all listening to you.<\/p>\n\n\n\n

As a result, starting a podcast<\/a> is a good way to build a following, and ultimately, a customer base. It is great for funneling in leads so you can sell them something<\/b>.<\/p>\n\n\n\n

Here\u2019s a recipe for success that will help you execute and market your podcast effectively<\/a><\/p>\n\n\n\n

<\/span>1. Become an Early Mover in a Niche<\/span><\/h2>\n\n\n\n

There are literally millions of niches out there. <\/p>\n\n\n\n

Be a part of a long tail.<\/b><\/p>\n\n\n\n

My technical background is in finance. Right now, the growing niches are digital currencies and crowdfunding. When I type in these keywords into the iTunes podcast section, very little comes up. This means there are opportunities!<\/p>\n\n\n\n

The bottom line is you can create a podcast about anything<\/a>.<\/p>\n\n\n\n

A podcast is an audio blog. So if you love Air Jordan shoes, start a podcast on Air Jordans! That\u2019s quite niche.If you love something enough, you\u2019ll never run out of stuff to talk about.<\/p>\n\n\n\n

<\/span>2. Release Frequent Content Early in the Process<\/span><\/h2>\n\n\n\n

The more content you pump out as soon as you launch your podcast on iTunes, the longer it\u2019ll be featured on the \u201cNew & Noteworthy\u201d section. <\/p>\n\n\n\n

If you can come out with fresh content every day<\/a>, there\u2019s a good chance your podcast will be featured for as long as two months. This is one of those rare cases where quantity is greater than quality. <\/p>\n\n\n\n

It doesn\u2019t matter if each episode is less than five minutes long. Keep releasing new content to keep your audience engaged. iTunes algorithms will take notice. After a couple of months of pumping out fresh content, cool down the publishing to once a week.
<\/b><\/p>\n\n\n\n

Why only once?<\/b><\/p>\n\n\n\n

Sometimes, less is more. If you release something every day of the year, it could become difficult for listeners to keep track. Any sense of anticipation would be removed. <\/p>\n\n\n\n

By posting once a week, you keep listeners waiting for what\u2019s next. This ensures they\u2019ll focus more<\/em> on each episode that is released.<\/p>\n\n\n\n

If You’re Releasing a Podcast Episode Once a Week, Which Day is Best to Publish?<\/h3>\n\n\n\n

Definitely have a set publishing schedule so your listeners know when to look out for your podcast. Your favorite TV show comes on a certain day and time every week – do the same with your podcast. <\/p>\n\n\n\n

Many of the top podcast hosting providers<\/a> offer episode scheduling<\/a> which makes setting a publishing schedule a breeze. <\/p>\n\n\n\n

\ud83d\udca1Pro Tip<\/strong>: Tuesday is when new music releases in the iTunes Store. This means there is lots of traffic on iTunes on Tuesday.<\/p>\n\n\n\n

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<\/span>3. Use All Distribution Networks<\/span><\/h2>\n\n\n\n

Apple Podcasts (formerly iTunes) is the largest and most effective platform to distribute podcasts, but there are others out there that will give your podcast even more publicity. <\/p>\n\n\n\n

All you have to do is create a profile and submit your RSS podcast feed<\/a> to get your podcast into each platform\u2019s system for distribution. Here are step-by-step guides to get your podcast listed on the most popular directories:<\/p>\n\n\n\n