<\/span>Why Podcasting Works for eCommerce Store Owners<\/span><\/h2>\n\n\n\nLaunching a podcast comes with many benefits for eCommerce store owners. Here are just a few of them:<\/p>\n\n\n\n
1.<\/b> Podcasts are incredibly accessible to a wide variety of consumers.<\/p>\n\n\n\n
2.<\/b> Podcasts can be listened to from multiple sources such as Apple Podcasts, Spotify, Google Podcasts etc. These podcast directories<\/a> will help you reach a larger audience to promote your business to.<\/p>\n\n\n\n3.<\/b> Having a podcast will make your brand more recognizable<\/a>.<\/p>\n\n\n\n4.<\/b> Podcasts are a way to deepen your connection with your potential customers. They\u2019re personal, and as a result give your audience a chance to get to know you and your business better.<\/p>\n\n\n\n
5.<\/b> They also allow your audience to give you feedback through reviews, social media comments, and live chats.<\/p>\n\n\n\n
6.<\/b> Because most people are listening to podcasts on their mobile devices that typically have internet access, they can easily click through to your shop and peruse your goods at any point throughout the show.<\/p>\n\n\n\n
Because of these benefits, it\u2019s probably not surprising that many popular brands such as Sephora, Lyft<\/a>, and Tinder<\/a> have all created podcasts to connect with their customers.<\/p>\n\n\n\nThe more you increase your online presence<\/a>, the more opportunity you’ll have to reach potential customers!<\/p>\n\n\n\n![\"man](\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\")
<\/figure>\n\n\n\n<\/span>How to Promote Your Shopify Store on Your Podcast<\/span><\/h2>\n\n\n\nThere\u2019s a fine line between good promotion and bad promotion. As podcasting expert Tom Webster notes, “A podcast is entertainment.” Your content should provide value first, and integrate products naturally.<\/p>\n\n\n\n
Provide Value First<\/strong><\/p>\n\n\n\n– Share industry insights<\/p>\n\n\n\n
– Offer practical tips<\/p>\n\n\n\n
– Tell engaging stories<\/p>\n\n\n\n
– Answer customer questions<\/p>\n\n\n\n
Integrate Products Naturally<\/strong><\/p>\n\n\n\n– Share product origin stories<\/p>\n\n\n\n
– Feature customer success stories<\/p>\n\n\n\n
– Discuss industry trends<\/p>\n\n\n\n
– Address common problems<\/p>\n\n\n\n
You want your podcast to boost your business and sales, but you don\u2019t want to sound like a 30-45 minute long advertisement.<\/p>\n\n\n\n
You created your podcast to promote your brand, but have some fun with it too!<\/p>\n\n\n\n
The more open and personable you are on your podcast, the bigger audience you\u2019ll attract.<\/p>\n\n\n\n
Let\u2019s say you\u2019re running a fashion eCommerce business.<\/p>\n\n\n\n
In this case, your podcast can be centered around fashion. You can discuss trends, fashion news, big names in fashion, and more in your show. By crafting your show into the fashion niche, you\u2019ll attract potential customers for your brand.<\/p>\n\n\n\n
The bottom line is: you don\u2019t want to center your entire show around your business and what you\u2019re selling.<\/p>\n\n\n\n
Your show should consist of content in your chosen niche, and you\u2019ll be able to seamlessly plug your brand into it.<\/p>\n\n\n\n
If you want listeners, you need to deliver value, not just a sales pitch!<\/b><\/p>\n\n\n\n<\/figure>\n\n\n\n<\/span>Tips for Creating Your Shopify Store Podcast<\/span><\/h2>\n\n\n\nMany people shy away from creating podcasts because they fear that they take too much time.<\/p>\n\n\n\n
While creating a podcast does require work and time, there are ways to utilize and decrease your time spent.<\/p>\n\n\n\n
Batch and schedule<\/h3>\n\n\n\n
Organization and preparation are key<\/b> in creating a podcast! By planning everything ahead of time, you can determine the time needed to make your show.<\/p>\n\n\n\n
You can then record multiple episodes within a single sitting and schedule their releases.<\/p>\n\n\n\n
Audiences prefer podcasts that follow a consistent release schedule, so batching and scheduling the release of your podcast<\/a> will benefit you in many ways.<\/p>\n\n\n\nOutsource things you don\u2019t have time for<\/h3>\n\n\n\n
If your schedule doesn\u2019t allow you the time needed to edit, transcribe, or find art for your podcast – you can outsource it.<\/p>\n\n\n\n
Hiring people to handle the details of your show will save you time and energy. There are many freelancers out there with experience in podcasting, you just have to find them!<\/p>\n\n\n\n
A couple of good places to start are Upwork, Fiverr, and podcasting community groups on Facebook such as the one run by Podcast Movement<\/a>.<\/p>\n\n\n\nRepurpose your show<\/h3>\n\n\n\n
Since you\u2019re already creating the content for your show, you might as well expand the reach.<\/p>\n\n\n\n
You can repurpose your podcast into blog posts<\/a>, newsletters, social media content, etc.<\/p>\n\n\n\n
3.<\/b> Having a podcast will make your brand more recognizable<\/a>.<\/p>\n\n\n\n 4.<\/b> Podcasts are a way to deepen your connection with your potential customers. They\u2019re personal, and as a result give your audience a chance to get to know you and your business better.<\/p>\n\n\n\n 5.<\/b> They also allow your audience to give you feedback through reviews, social media comments, and live chats.<\/p>\n\n\n\n 6.<\/b> Because most people are listening to podcasts on their mobile devices that typically have internet access, they can easily click through to your shop and peruse your goods at any point throughout the show.<\/p>\n\n\n\n Because of these benefits, it\u2019s probably not surprising that many popular brands such as Sephora, Lyft<\/a>, and Tinder<\/a> have all created podcasts to connect with their customers.<\/p>\n\n\n\n The more you increase your online presence<\/a>, the more opportunity you’ll have to reach potential customers!<\/p>\n\n\n\n There\u2019s a fine line between good promotion and bad promotion. As podcasting expert Tom Webster notes, “A podcast is entertainment.” Your content should provide value first, and integrate products naturally.<\/p>\n\n\n\n Provide Value First<\/strong><\/p>\n\n\n\n – Share industry insights<\/p>\n\n\n\n – Offer practical tips<\/p>\n\n\n\n – Tell engaging stories<\/p>\n\n\n\n – Answer customer questions<\/p>\n\n\n\n Integrate Products Naturally<\/strong><\/p>\n\n\n\n – Share product origin stories<\/p>\n\n\n\n – Feature customer success stories<\/p>\n\n\n\n – Discuss industry trends<\/p>\n\n\n\n – Address common problems<\/p>\n\n\n\n You want your podcast to boost your business and sales, but you don\u2019t want to sound like a 30-45 minute long advertisement.<\/p>\n\n\n\n You created your podcast to promote your brand, but have some fun with it too!<\/p>\n\n\n\n The more open and personable you are on your podcast, the bigger audience you\u2019ll attract.<\/p>\n\n\n\n Let\u2019s say you\u2019re running a fashion eCommerce business.<\/p>\n\n\n\n In this case, your podcast can be centered around fashion. You can discuss trends, fashion news, big names in fashion, and more in your show. By crafting your show into the fashion niche, you\u2019ll attract potential customers for your brand.<\/p>\n\n\n\n The bottom line is: you don\u2019t want to center your entire show around your business and what you\u2019re selling.<\/p>\n\n\n\n Your show should consist of content in your chosen niche, and you\u2019ll be able to seamlessly plug your brand into it.<\/p>\n\n\n\n If you want listeners, you need to deliver value, not just a sales pitch!<\/b><\/p>\n\n\n\n Many people shy away from creating podcasts because they fear that they take too much time.<\/p>\n\n\n\n While creating a podcast does require work and time, there are ways to utilize and decrease your time spent.<\/p>\n\n\n\n Organization and preparation are key<\/b> in creating a podcast! By planning everything ahead of time, you can determine the time needed to make your show.<\/p>\n\n\n\n You can then record multiple episodes within a single sitting and schedule their releases.<\/p>\n\n\n\n Audiences prefer podcasts that follow a consistent release schedule, so batching and scheduling the release of your podcast<\/a> will benefit you in many ways.<\/p>\n\n\n\n If your schedule doesn\u2019t allow you the time needed to edit, transcribe, or find art for your podcast – you can outsource it.<\/p>\n\n\n\n Hiring people to handle the details of your show will save you time and energy. There are many freelancers out there with experience in podcasting, you just have to find them!<\/p>\n\n\n\n A couple of good places to start are Upwork, Fiverr, and podcasting community groups on Facebook such as the one run by Podcast Movement<\/a>.<\/p>\n\n\n\n Since you\u2019re already creating the content for your show, you might as well expand the reach.<\/p>\n\n\n\n You can repurpose your podcast into blog posts<\/a>, newsletters, social media content, etc.<\/p>\n\n\n\n![\"man](\"https:\/\/rss.com\/blog\/wp-content\/uploads\/2021\/11\/podcast-jobs-man-working-on-computer-1-1024x576.jpg\")
<\/figure>\n\n\n\n<\/span>How to Promote Your Shopify Store on Your Podcast<\/span><\/h2>\n\n\n\n
![\"how](\"https:\/\/rss.com\/blog\/wp-content\/uploads\/2021\/11\/how-to-record-your-podcast-using-zoom-header-2.jpg\")
<\/figure>\n\n\n\n<\/span>Tips for Creating Your Shopify Store Podcast<\/span><\/h2>\n\n\n\n
Batch and schedule<\/h3>\n\n\n\n
Outsource things you don\u2019t have time for<\/h3>\n\n\n\n
Repurpose your show<\/h3>\n\n\n\n