{"id":12898,"date":"2025-01-08T23:49:21","date_gmt":"2025-01-08T23:49:21","guid":{"rendered":"https:\/\/rss.com\/blog\/?p=12898"},"modified":"2025-01-30T23:42:12","modified_gmt":"2025-01-30T23:42:12","slug":"how-to-promote-your-podcast-on-tiktok","status":"publish","type":"post","link":"https:\/\/rss.com\/blog\/how-to-promote-your-podcast-on-tiktok\/","title":{"rendered":"How to Promote Your Podcast on TikTok"},"content":{"rendered":"\n<p>With over one billion active monthly users, <a href=\"https:\/\/rss.com\/blog\/how-to-use-tiktok-to-grow-your-podcasts-audience\/\">TikTok is one of the most popular social networking platforms<\/a> on the planet, and can be a fantastic tool to get your show in front of as many people as possible.<\/p>\n\n\n\n<p>Here are six tips and real examples to<a href=\"https:\/\/rss.com\/blog\/how-to-promote-your-podcast-on-social-media-and-attract-new-listeners\/\"> help you promote your podcast on TikTok<\/a>:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-grab-people-s-attention\"><span class=\"ez-toc-section\" id=\"1-grab-peoples-attention\"><\/span>1. Grab People&#8217;s Attention<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The videos that tend to go viral on TikTok are engaging!&nbsp;<\/p>\n\n\n\n<p>Before posting, think about your audience and what they care about. What&#8217;s going to spark their interest?<\/p>\n\n\n\n<p>Adding in memes, clever sound bytes, humor, a shocking statistic or fact or something newsworthy can all help your videos to get more attention too.<\/p>\n\n\n\n<p>Here\u2019s an example of this from TikTok user <a href=\"https:\/\/www.tiktok.com\/@booktokpodcast\/video\/7084231127308766507\">@booktokpodcast<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@booktokpodcast\/video\/7084231127308766507\" data-video-id=\"7084231127308766507\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@booktokpodcast\" href=\"https:\/\/www.tiktok.com\/@booktokpodcast?refer=embed\">@booktokpodcast<\/a> <p>some of my favorites, there are many more <a title=\"podcast\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/podcast?refer=embed\">#podcast<\/a> <a title=\"podcastreccomendation\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/podcastreccomendation?refer=embed\">#podcastreccomendation<\/a> <a title=\"BigComfy\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/BigComfy?refer=embed\">#BigComfy<\/a> <a title=\"booktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/booktok?refer=embed\">#booktok<\/a><\/p> <a target=\"_blank\" title=\"\u266c Jiggle Jiggle (feat. Duke &#038; Jones) - Louis Theroux\" href=\"https:\/\/www.tiktok.com\/music\/Jiggle-Jiggle-feat-Duke-Jones-7075729123557100294?refer=embed\">\u266c Jiggle Jiggle (feat. Duke &#038; Jones) &#8211; Louis Theroux<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-keep-it-short-and-sweet\"><span class=\"ez-toc-section\" id=\"2-keep-it-short-and-sweet\"><\/span>2. Keep It Short and Sweet<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Though TikTok increased the time limit to 10 minutes for videos in March 2022, shorter videos are more likely to get the most views and go viral.<\/p>\n\n\n\n<p>The reason short videos do best? <b>People&#8217;s attention spans are limited<\/b>, and if someone isn&#8217;t familiar with your show or brand, they aren&#8217;t likely to invest a lot of time in watching a longer video.<\/p>\n\n\n\n<p>Here\u2019s an example of this from TikTok user <a href=\"https:\/\/www.tiktok.com\/@theawkwardtapes\">@theawkwardtapes<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@theawkwardtapes\/video\/7331795507448253739\" data-video-id=\"7331795507448253739\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@theawkwardtapes\" href=\"https:\/\/www.tiktok.com\/@theawkwardtapes?refer=embed\">@theawkwardtapes<\/a> <p>Wyoming is NOT a real State\ud83d\ude33 <a title=\"wyoming\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/wyoming?refer=embed\">#wyoming<\/a> <a title=\"podcast\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/podcast?refer=embed\">#podcast<\/a> <a title=\"podcastclips\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/podcastclips?refer=embed\">#podcastclips<\/a> <\/p> <a target=\"_blank\" title=\"\u266c Funny - Gold-Tiger\" href=\"https:\/\/www.tiktok.com\/music\/Funny-6927016038370428930?refer=embed\">\u266c Funny &#8211; Gold-Tiger<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-focus-on-one-subject-per-video\"><span class=\"ez-toc-section\" id=\"3-focus-on-one-subject-per-video\"><\/span>3. Focus on One Subject per Video<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Just because your guest spoke about 20 topics doesn&#8217;t mean your TikTok audience needs to hear about all of them at once. Give them one highlight from the interview to digest at a time.<\/p>\n\n\n\n<p>Here\u2019s an example of this from TikTok user <a href=\"https:\/\/www.tiktok.com\/@bestietalkpod\">@bestietalkpod<\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@bestietalkpod\/video\/7464083110284496158\" data-video-id=\"7464083110284496158\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@bestietalkpod\" href=\"https:\/\/www.tiktok.com\/@bestietalkpod?refer=embed\">@bestietalkpod<\/a> <p>The Bestie Talk Podcast ep 40: Things We Wish We Knew In Our 20s (or earlier) \ud83d\udcab Stream now on Apple Podcasts, Spotify &#038; YouTube \ud83e\ude77 <a title=\"fyp\u30b7\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fyp%E3%82%B7?refer=embed\">#fyp\u30b7<\/a> <a title=\"viralvideo\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/viralvideo?refer=embed\">#viralvideo<\/a> <a title=\"selfhelp\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/selfhelp?refer=embed\">#selfhelp<\/a> <a title=\"selfimprovement\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/selfimprovement?refer=embed\">#selfimprovement<\/a> <a title=\"healingtiktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/healingtiktok?refer=embed\">#healingtiktok<\/a> <a title=\"early20s\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/early20s?refer=embed\">#early20s<\/a> <a title=\"selflove\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/selflove?refer=embed\">#selflove<\/a> <\/p> <a target=\"_blank\" title=\"\u266c snowfall - \u00d8neheart &#038; reidenshi\" href=\"https:\/\/www.tiktok.com\/music\/snowfall-7043672073613936641?refer=embed\">\u266c snowfall &#8211; \u00d8neheart &#038; reidenshi<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-use-hashtags\"><span class=\"ez-toc-section\" id=\"4use-hashtags\"><\/span>4.Use Hashtags!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Just like on other social media platforms, hashtags makes it easier for your ideal listeners will discover your content.&nbsp;<\/p>\n\n\n\n<p>A podcaster talking about indie rock music will have a better chance of showing up in the coveted &#8220;For You&#8221; page of users that enjoy indie rock music if they&#8217;re using relevant hashtags.<\/p>\n\n\n\n<p>Here\u2019s an example of using hashtags from TikTok user <a href=\"https:\/\/www.tiktok.com\/@thefelipefontes\">@thefelipefontes<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@thefelipefontes\/video\/7407218950825594143\" data-video-id=\"7407218950825594143\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@thefelipefontes\" href=\"https:\/\/www.tiktok.com\/@thefelipefontes?refer=embed\">@thefelipefontes<\/a> <p>These are all the characteristics i see with successful podcasters \ud83d\udc40  <a title=\"podcasting\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/podcasting?refer=embed\">#podcasting<\/a> <a title=\"podcastersoftiktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/podcastersoftiktok?refer=embed\">#podcastersoftiktok<\/a> <a title=\"podcasttips\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/podcasttips?refer=embed\">#podcasttips<\/a> <a title=\"socialmediamarketing\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/socialmediamarketing?refer=embed\">#socialmediamarketing<\/a> <\/p> <a target=\"_blank\" title=\"\u266c original sound - Felipe Fontes | Podcast Coach\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7407218927035812638?refer=embed\">\u266c original sound &#8211; Felipe Fontes | Podcast Coach<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-give-them-a-reason-to-act\"><span class=\"ez-toc-section\" id=\"5-give-them-a-reason-to-act\"><\/span>5. Give Them a Reason to Act<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Views are great way to measure engagement and popularity, but you can&#8217;t monetize them directly.<\/p>\n\n\n\n<p>You need to give your audience a reason that prompts them to come to your website to sign up for your email list, or at the very least gets them over to your podcast page to subscribe.<\/p>\n\n\n\n<p>When coming up with your call-to-action, <b>try to focus on what matters to your audience<\/b> &#8211; give them what they want!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"sllv-video -type_youtube\" data-provider=\"youtube\" data-video=\"JmE28EUu0kk\"><a class=\"sllv-video__link\" href=\"https:\/\/youtube.com\/shorts\/JmE28EUu0kk?si=p3sV-9i_yXDbydOm\" rel=\"external noopener\" target=\"_blank\"><img decoding=\"async\" class=\"sllv-video__media lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Video\" data-src=\"https:\/\/i.ytimg.com\/vi_webp\/JmE28EUu0kk\/sddefault.webp\"><\/a><button class=\"sllv-video__button\" type=\"button\" aria-label=\"Play Video\"><svg width=\"68\" height=\"48\" viewBox=\"0 0 68 48\"><path class=\"sllv-video__button-shape\" d=\"M66.52 7.74c-.78-2.93-2.49-5.41-5.42-6.19C55.79.13 34 0 34 0S12.21.13 6.9 1.55c-2.93.78-4.63 3.26-5.42 6.19C.06 13.05 0 24 0 24s.06 10.95 1.48 16.26c.78 2.93 2.49 5.41 5.42 6.19C12.21 47.87 34 48 34 48s21.79-.13 27.1-1.55c2.93-.78 4.64-3.26 5.42-6.19C67.94 34.95 68 24 68 24s-.06-10.95-1.48-16.26z\"\/><path class=\"sllv-video__button-icon\" d=\"M45 24L27 14v20\"\/><\/svg><\/button><\/div>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-6-don-t-include-inappropriate-content\"><span class=\"ez-toc-section\" id=\"6-dont-include-inappropriate-content\"><\/span>6. Don&#8217;t Include Inappropriate Content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>While this tip might seem like a no-brainer, it&#8217;s worth mentioning because some content you might not consider inappropriate can get flagged and removed.&nbsp;<\/p>\n\n\n\n<p>In some cases, TikTok will remove the audio from your video, but in the worst cases it will disappear from the platform completely.<\/p>\n\n\n\n<p><a href=\"https:\/\/techcrunch.com\/2021\/10\/13\/tiktok-removed-81-million-videos-for-violations-in-q2-representing-1-of-uploads\/\">According to TechCrunch<\/a>, TikTok actually removed more than 80 million videos between April 1 and June 30, 2021.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-kind-of-content-can-be-removed-from-tiktok\">What kind of content can be removed from TikTok?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Any content deemed offensive<\/li>\n\n\n\n<li>Gory images or graphic content &#8211; looking at you True Crime podcasters<\/li>\n\n\n\n<li>Hate speech &#8211; this can run the gamut from political slander to race to sexual orientation<\/li>\n\n\n\n<li>Expletives &#8211; while many users on TikTok use foul language, all it takes is one person reporting your video to get it flagged!<\/li>\n\n\n\n<li>False news that is presented as fact (i.e. misinformation)<\/li>\n<\/ul>\n\n\n\n<p>Bottom line &#8211; if you have doubts about your content, don&#8217;t post it! <a href=\"https:\/\/www.tiktok.com\/community-guidelines?lang=en\">You can reference TikTok&#8217;s community guidelines here.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-related-reading\"><span class=\"ez-toc-section\" id=\"%f0%9f%93%98-related-reading\"><\/span>\ud83d\udcd8 Related Reading<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/rss.com\/blog\/how-to-promote-your-podcast-on-social-media\/\">How to Promote Your Podcast on Social Media<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/rss.com\/blog\/your-complete-guide-to-podcast-email-marketing\/\">Your Complete Guide to Podcast Email Marketing<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/rss.com\/blog\/effectively-market-your-podcast\/\">9 Proven Tips to Effectively Market Your Podcast<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/rss.com\/blog\/use-audiograms-to-promote-your-podcast\/\">How to Use Audiograms to Promote Your Podcast<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/rss.com\/blog\/how-to-repurpose-your-podcast\/\">How to Repurpose Your Podcast into Other Content<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/rss.com\/blog\/thinking-of-starting-a-podcast\/\">How to Start a Podcast<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/rss.com\/blog\/how-to-upload-a-podcast-to-spotify\/\">Start a Podcast on Spotify<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>With over one billion active monthly users, TikTok is one of the most popular social networking platforms on the planet, and can be a fantastic tool to get your show in front of as many people as possible. Here are six tips and real examples to help you promote your podcast on TikTok: 1. Grab [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":12899,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-with-sidebar","format":"standard","meta":{"footnotes":""},"categories":[169],"tags":[],"class_list":["post-12898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Here&#039;s How to Promote Your Podcast on TikTok | RSS.com Podcast Hosting<\/title>\n<meta name=\"description\" content=\"TikTok is one of the top platforms to promote a podcast. Get actionable tips on how to grow your podcast&#039;s audience on TikTok\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rss.com\/blog\/how-to-promote-your-podcast-on-tiktok\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Promote Your Podcast on TikTok\" \/>\n<meta property=\"og:description\" content=\"TikTok is one of the top platforms to promote a podcast. Get actionable tips on how to grow your podcast&#039;s audience on TikTok\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rss.com\/blog\/how-to-promote-your-podcast-on-tiktok\/\" \/>\n<meta property=\"og:site_name\" content=\"RSS.com Podcast Hosting\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-08T23:49:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-30T23:42:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rss.com\/blog\/wp-content\/uploads\/2022\/04\/tiktok-scaled-e1650297529829.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Here's How to Promote Your Podcast on TikTok | RSS.com Podcast Hosting","description":"TikTok is one of the top platforms to promote a podcast. 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