How to Optimize Your Google Podcast's Description
Before we jump into how to get your podcast on Google Podcasts, we wanted to share some important notes about optimizing your episode descriptions for search. Taking this crucial step gives your podcast the opportunity to show up more frequently in search engine results pages (SERPs). Because optimization is so important, we’ve made it easy to not only add a thorough description of what your episode is about, but also allow you to insert links in your description so that you can direct listeners to your website or social media profiles.
When you add your episode details on our platform, you can add a title up to 250 characters, a description up to 4000 characters, and choose a season number and episode number.
What some people don’t realize though, is we give you the ability to add bullet points, bold/italicized font, and hyperlinks. Simple things like this can help you stand out from other podcasters, and could result in more listeners finding your show.
Odds are, you already know about the importance of using keywords you want to rank for in your show titles. You may have already been adding them to your descriptions too. However, you can take things a step further to drive more potential listeners to your show on podcast directories, and back to your website too. Take a look at this example from the Social Media Marketing Podcast on Google Podcasts:
More Tips for Optimizing Your Show for Google Search
There are a few things you should be doing to stand out in the sea of podcasts that are out there. With that in mind, here are some additional tips for SEO that could help your show get more attention:
1. Use as much of your description area as you can, but keep in mind that only the first 150 characters or so will show up in your summary. On Google Podcasts with several episodes, we’ve seen visible character counts truncated to as little as 136 characters. Therefore, your keywords and the highlight of your show should appear in the beginning.
2. While your title can be 250 characters maximum, Pacific Content stated that the most popular title length is 16 characters, and that the mean average show title is 23.9 characters.
3. Your show notes should include the most relevant highlights of what your show is about, and can include secondary keywords in an effort to show up in more search results.
4. Don’t keyword stuff your description. Adding your keywords multiple times in an effort to “game the system” can get you flagged for spam, and in the worst cases removed from podcast directories.
5. Finally, refrain from clickbait. If it’s not in your show, it likely has no business being in your show notes.
Direct From The Source - How to Get Your Podcast on Google Podcasts Portal
To add your podcasts on the Google Play Music Podcast Portal, you need to:
- Have a Google or Google Apps account. If you don’t have one already, you can create a Google Account or Google Apps account.
- Tip: If you haven’t already, consider using or creating a shared account that you or your company can use to add and manage your podcasts. Once you’ve added a podcast, you can also share a podcast with other content owners.
- Accept the Google Play Music Podcast Portal Terms of Service.
- Have a valid RSS feed that conforms to the RSS 2.0 specification and has all required tags.
- Verify ownership of the podcast.
Important: All podcast content needs to follow the Content and Conduct Policies for Podcasts on Google Play.
How to add your podcast on Google Play Music
Step 1: Create or copy your podcast’s RSS feed
Step 2: Add your podcast
Step 3: Verify ownership
Step 4: Review process
Step 5: See your podcast on Google Play Music
Have questions? Learn more about getting your podcast on Google Play Music here.
Once you load your podcast to the portal, can that podcast then be played on the Google Play app itself?
Yes. Podcaster Shannon Hernandez says: “Based on all the podcasts that I have submitted through the podcast portal itself, the podcasts do show up on an Android device.”
You may have to take additional steps for validation and approval. However, for the most part, as long as you follow the above instructions as laid out by Google, you should be able to submit your podcast without any issues to Google Play Music.
How to Get Your Podcast on Google Home
If your podcast is approved to be on Google Play Music, is it automatically added to Google Home and Google Assistant for voice search? According to our research, the answer is yes, but with some caveats.
Again, direct from the source, here’s what Google had to say on the matter:
“With Google Nest and Google Home speakers and displays, you can listen to your favorite podcasts and shows from anywhere in your home — using only your voice. This feature is available in English only.”
The catch? You’ll have to ask Google Home (aka Google Assistant) to play the podcast name, not a specific episode number.
For example, you can say “Hey Google, play podcast.” And, on Google Home devices you can say phrases like “Next episode,” “Previous,” and “Listen to the latest episode of .”
What you can’t say is phrases like “Hey Google, play number 241,” or “Hey Google, play my Spotify podcast”
According to Google the reason for this is two-fold. First, available podcasts aren’t technically listed within the Google Home app at the current time. This could change in the future, and we’ll update this post when that happens. Second, partner podcast players, like Spotify, TuneIn, and even Google Play Music are also currently not supported. That is why if you want to hear a specific podcast using Google Home/Assistant you should simply ask for the podcast you would like to hear.